ChiefMarketer.com has a very interesting article that summarizes the essential elements of an effective press release. I’ve read a lot of articles on how to make your press release stand out and get noticed, but this article does a good job in outlining the strategies to ensure better pickup of your press releases:
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- Set an objective – who do you want to read your release?
- Make your story relevant and real – how is your business revolutionizing the industry and what sets you apart from your competitors?
- Sell your company – what makes your organization unique?
- Drop names – they can give added credibility to your release
- Punch up the headline – the headline is what sells
- Provide hard numbers – stats grab attention
- Cater to reporters – give them all the information they need and make it easy for them to write about your business
- Remember the basics
You can read the article at ChiefMarketer.com
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About Isabel Isidro
Those are great tips. Thank you. I thought of a couple more thoughts.
- Target some keywords.
- Always good to use a PR publisher.
Terrific link and thanks again.
Regards,
Michael Levine
President
RealStores
Stores for everyone. For free.
http://www.realstores.com
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Hi,
The tips provided by you are really useful and informative. May I come to know the source of information for my personal understanding about press release? Actually what i think? Press release is a message for your customers to promote your business. I am not much aware about it because I am not from the same field so I want to take some information about press release. There are number of press releases available on internet but how can we judge that what should be good in a press release while writing or reading it? I would like to say thanks in advance to you “Isidro”.
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