The Secret of Sending Press Releases

ChiefMarketer.com has a very interesting article that summarizes the essential elements of an effective press release. I've read a lot of articles on how to make your press release stand out and get noticed, but this article does a good job in outlining the strategies to ensure better pickup of your press releases:

• Set an objective - who do you want to read your release?
• Make your story relevant and real - how is your business revolutionizing the industry and what sets you apart from your competitors?
• Sell your company - what makes your organization unique?
• Drop names - they can give added credibility to your release
• Punch up the headline - the headline is what sells
• Provide hard numbers - stats grab attention
• Cater to reporters - give them all the information they need and make it easy for them to write about your business
• Remember the basics

You can read the article at ChiefMarketer.com