Effectiveness of Search Engines on Ecommerce

MarketLive released a report on how online retailers can maximize search engine effectiveness in terms of bringing traffic, conversion, customer loyalty, engagement and other critical variables. Called the MarketLive Performance Index, the report provides very interesting data on the effectiveness of search engine results.
Here are some of the data from the report:

Search marketing drives 28% [...]

The Secret of Sending Press Releases

ChiefMarketer.com has a very interesting article that summarizes the essential elements of an effective press release. I’ve read a lot of articles on how to make your press release stand out and get noticed, but this article does a good job in outlining the strategies to ensure better pickup of your press releases:

Set an objective [...]

How to Find Investors for Your Business

I was reading the CONDÉ NAST PORTFOLIO magazine and one story caught my attention.
It was an article about an up-and-coming British cellist named Jamie Walton who wanted to get his hands on a $1.7 million, 300-year-old Guarneri cello. Unfortunately, he couldn’t afford the cello with his $50,000 a year salary. So what he did was [...]

How to Make the Jump from Employee To Business Owner

I’ve posted a new article at PowerHomeBiz.com on how to make the transition from being an employee to a business owner successful and pain-free.
If you’ve been an employee all your life, the move to becoming an entrepreneur can be very daunting, even scary. You will lose the steady paycheck. You will make your own decisions [...]

The Perils of Shared Web Hosting

For a new website, shared hosting is the most logical way to start. It is inexpensive, provides just enough (or even more) bandwidth, disk space and other requirements.
However, it is not without perils. If your site has been enjoying tremendous growth or you expect your site to take off quickly, you need to ask your [...]

How Shipping Options Can Improve Online Sales

According to a USPS study “Increase Sales with Online Buyers” one of the effective ways that can boost your online sales is by offering customers shipping choices. About 60% of consumers and 72% of business owners want to choose their delivery company when making an online purchase.

The 2-page paper, however, did not elaborate on what [...]

How to Become a Celebrity Assistant

There are personal assistants, and then there are celebrity personal assistants. Have you ever wondered what it is like to work for the likes of Reese Witherspoon, John Travolta or, ugh, Britney Spears?
How to become an assistant of celebrities is a common question asked in the Entertainment section of Yahoo Answers. I guess a [...]

Finding Legitimate Mystery Shopping Jobs

Many folks are interested in the idea of shopping-while-making money through mystery shopping jobs. Unfortunately, many find themselves scammed after paying websites that supposedly offer mystery shopping assignments but turn out to be rip offs.
While there are indeed a lot of scams in terms of mystery shopping jobs, mystery shopping is a legitimate market research [...]

Improve Your Retail Store’s Performance: Understanding Retail Consumers

If you have a store whether online or in Main Street, I highly recommend that you read Accenture’s study entitled “Retail and CGS Innovation Survey: US Results.” The study provides data on how consumers are using the Web to make purchase, what are the factors that pushes a consumer to buy from a store, what [...]

10 Mistakes to Avoid in Paid Search Marketing

If you are advertising through pay per click in the search engines, I found a very useful guide on the how to improve the results of your search engine marketing. This paper from the Internet Advertising Bureau entitled “Turning 10 Paid Search Mistakes into Pure Profit” is a must-read for every marketer working to reach [...]

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