If you are looking to advertise your business in print magazines, here are some things you need to consider: Choose the magazine that your target market reads. Make a list of magazines in your niche. Home Business Magazine is not the best magazine to advertise if you are trying to reach fashion-conscious women. Check of [...]

Wall Street Journal has an interesting article on how a website can improve its visibility in the search engines. The article describes the specific steps used by Bankrate.com, which any small business can easily adapt to our own websites. The suggestions include: Focus each page on one theme Know what you want visitors to do [...]

I’ve just received a copy of the book “Rules for Renegade: How to Make More Money, Rock Your Career and Revel in Your Individuality” by Christine Comaford-Lynch. The author has worked as a model, then turned her life 180 degrees and became a monk (!); then later shifted to become a multi-millionaire entrepreneur — definitely [...]

eBay is a great marketplace that attracts hordes of buyers and sellers. But is it the right marketplace for testing new products? From my experience with eBay, it is not the best marketplace for new products. First, the market that eBay attracts is looking for low prices, particularly for commonplace items such as children’s clothing, [...]

I’ve previously written about how to start a lawncare business , but here are some additional tips to starting and marketing this type of business: Direct marketing is a very effective way of reaching potential customers for your lawncare business. You can either create brochures that provide details about your company or a postcard that [...]