The Value of Media Mentions

In today’s highly competitive environment, you need to employ as many marketing arsenals as possible to increase awareness to your business and get the word out about your products and services. One of the best ways is to get mentions from the media.
Getting mentioned in a newspaper, TV or radio can benefit your business in [...]

Challenges Small Businesses Face When Starting an Online Business

I was contacted today by a journalist who is doing a feature article on the founders of an online dating website for wine lovers. He wants to know the challenges faced by small business owners when starting an online business.
I have worked with many online entrepreneurs, including those who advertise on our website. In my [...]

Taking a Little Mommy Break

I will be taking a couple of weeks maternity break as I take care of my newborn.
Best of luck to all your entrepreneurial ventures!

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3 Basic Questions You Need to Ask When Starting a Business

I had a very interesting discussion today with a “retired” entrepreneur who had started several successful ventures in his hometown. We were discussing the topic of starting a business; in particular, how can a person know that this is the right business to start and succeed with it.
According to him, he only ask himself three [...]

Pay Per Call: Leveraging the Search Engines to Reach the Local Market

If you think pay per click advertising is too expensive and not giving you the results you need, you may want to try pay per call instead. Pay per call is a type of online advertising that appeals to many small businesses — especially those without websites — because it combines the power of search [...]

How to Get Your Product in the TV Shopping Channels

TV shopping channels such as QVC has become a highly effective way for small business owners to sell products. Even if you are an unknown seller offering an unknown product, getting a slot in QVC can assure you of huge sales numbers. Imagine this: in less than 5 minutes, you can sell more than a [...]

The Changing Face of Entrepreneurship

The Intuit Future of Small Business Report authored by the Institute for the Future has come up with an interesting study on the changing faces of entrepreneurship. According to the study, gone are the stereotypes of long ago when people associate entrepreneurship with middle of the age folks.
The study sees three trends affecting small [...]

Getting Certified as a Woman Owned Business

If you are a woman business owner, you might want to consider getting certified as a woman owned business. The certification, which confirms that your business is 51% owned by a woman, will give your business a boost when you engage in government contracting process, including bidding on state government contracts, and even some local [...]