The Makings of a Viral Video

With YouTube all the rage these days, you can’t help but be impressed and a little bit jealous of videos designed to promote products getting watched by over 1 million people. Marketers talk of the “viral” success of these videos. That’s free advertising that cannot be ignored!

But how exactly do you create a “viral” video to market a product?

Well, apparently through clever strategizing and hard work, according to Josh Warner, president of The Feed Company who has been responsible for the video hits Ray-Ban’s “Catch” (in which sunglasses are tossed at a man who catches them on his face) and General Motors’ “Robot”. And here I was thinking that it was all luck )

Read how Warner pushes his clients’ videos to viral marketing success.