The April 2007 issue of Target Marketing magazine has a great article on how to reach the real estate agent market. Realtors are real estate professionals who are members of the National Association of Realtors. According to the article, the real estate agents comprise a “large market that purchases a wide variety of products and [...]

I just received a copy of the book “Ignited: Managers! Light Up Your Company and Career for More Power More Purpose and More Success“ by Vince Thompson, and it is full of great tips on how to run and manage an organization. While the book’s orientation is geared towards the corporate employee, business owners have [...]

If you are selling online, here are trends you need to look out for: 1. Using videos to generate online sales = The increasing use of broadband has significantly expanded the use of videos and rich media. The key now is to think how to use these formats to increase sales in your website. Video [...]

The tax deadline is almost upon us and I hope that most of you have completed, if not submitted your tax documents. In talking to other entrepreneurs, tax time is either made easy or unbearable by quality of their bookkeeping. Some have it great with their accountants who do everything for them. However, many more [...]

When creating a website, one of the very first things you need to decide is what will you put in your About Us page. Should you present a more personal approach where you tell visitors who you are and how you started the business? Or should you present a more corporate facade that sounds so [...]

One of the fastest growing online communities nowadays is the virtual world of Second Life http://www.secondlife.com . It is a 3D world where you can literally live a second life (hence the name), where you create an avatar, adopt a new name, develop your own personality, and even embark on an entrepreneurial journey! Many big [...]

Just want to share with you folks invites that arrived in my inbox that are worth looking into: Free subscription (digital version) to the Small Business Technology Magazine Free Webinar: China Logistics = for those of you who wish to expand to China or wish to tap the Chinese market). This webinar, to be held [...]

This is an interesting problem to have: what if your business is such a success that you need new territories to explore and replicate the business in another geographical location? One option is to franchise your business. By franchising, you get to widen the reach of your business without you shouldering the expenses for it. [...]

Someone asked a question today on whether there are personality types that are not suited for entrepreneurship. Immediately, one can rattle off some characteristics that may not suit an ideal entrepreneur and these are: Those who are better off following directions, instead of creating their directions Those who are too risk averse and loves/needs the [...]