How to Use YouTube to Market Your Business

Online Media Daily has an interesting article on how to use YouTube (which the article describes as the “Holy Grail” nowadays) to market your business. The article lists some strategies:

• Always go entertainment over brand.
• Make it feel low budget. The higher quality the less the video tends to spread.
• Find something that’s already accepted and back your brand into it.
• Make it feel chaotic.
• Keep it loose.
• Be brave.
• For smaller brands, engage the audiences by answering the comments made on your video