Business Idea: Starting a Personal Chef Business

If you like spending time in the kitchen and cooking for other people, you may want to consider starting a personal chef business.
Personal chefs prepare personalized meals typically in the homes of their clients, then package it and prepare detailed instructions for reheating. Cheaper than private chefs, they are in high demand in urban areas [...]

Tips on Negotiating from a Successful Real Estate Entrepreneur

I just got the book “The Peebles Principles”, a first person account of R. Donahue Peebles — head of a real estate development company The Peebles Corporation who made his fortune from scratch. He made his mark in Washington DC area, but his crowning achievement was the establishment of the Royal Palm Crowne Plaza, which [...]

Impact of Getting Top 10 Rankings in Google

We all know the importance of getting top 10 rankings in Google for our most important keywords. But what exactly can being in the top 10 give your site?
Oneupweb.com has an interesting white paper that quantifies the impact of getting a top 10 ranking in Google. According to their study, getting on the top 10 [...]

The Mistake of Setting Unrealistic Expectations

I just watched the DVD of the movie “The Pursuit of Happyness” starring Will Smith. Will Smith’s character signed a dealership agreement with a bone density scanner machine company to become the exclusive distributor in the San Francisco area. He had such great expectations about the business, which unfortunately turned out to be unrealistic. Doctors [...]

How to Start and Succeed in a Freelancing Career

I recently posted about the Common Mistakes to Avoid When Freelancing , and I got a number of interesting feedback with people sharing their own mistakes while freelancing.
So now I’d like to look at the flipside and offer tips on how you can succeed as a freelancer by starting your freelancing career on the right [...]

A Lesson in Finding a Profitable New Target Market: Case of Western Union

I was leafing through my old issues of Business 2.0 magazine and I came across a 2004 article on Western Union and how it has successfully reinvented itself by going after a new market: the foreign born workers.

Western Union was at one time the monopoly national communications company, especially in the 19th century up until [...]

How to Use YouTube to Market Your Business

Online Media Daily has an interesting article on how to use YouTube (which the article describes as the “Holy Grail” nowadays) to market your business. The article lists some strategies:

Always go entertainment over brand.
Make it feel low budget. The higher quality the less the video tends to spread.
Find something that’s already accepted and [...]

The Challenge of Getting Traffic to Your Website

Getting traffic for established sites is hard; and the challenge becomes infinitely tougher for new websites.
One of the commonly used way to generate traffic nowadays is to use pay per click advertising in the search engines. Unfortunately, pay per click advertising is not only costly, but rife with fraud as well. According to investigative search [...]

Tips on Advertising Your Business

We recently had an issue with an advertiser regarding the creative for their text link. He wanted to use the phrase “Cool links” for their text ad. We told him that our audiences are not likely to respond to that text ad, but he insisted. True enough, his ad hardly got any clickthrough at all [...]

Common Mistakes to Avoid When Freelancing

I know a lot of folks who are into freelancing — web designers, graphic artists, writers and others. They are all self employed who enjoy being their own boss and the freedom associated with being a freelancer. The flipside, though, is that I’m also privy to the mistakes they often make in managing their freelancing [...]

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