February 12, 2012

Energy Bus: 10 Rules to Fuel Your Life

The new book The Energy Bus: 10 Rules to Fuel Your Life, Work and Team with Positive Energy by Jon Gordon joins a long list of books that provides a road map to achieve success. What sets the book apart and makes it interesting is its use of a business fable approach. The main character, [...]

How to Market in a World of User-Generated Content

I have always been fascinated on how to position your business amidst the user-generated content business models that have grown in popularity in recent years. iMedia Connection has an article called “Smart Marketing in a Wiki World“ that explores how businesses could behave in this wiki world of user content, while skating the fine line [...]

Why Businesses Fail

The Fayetteville Observer has an interesting article called “Why Venture Businesses Fail” . While the article goes off in various directions and does not really address the question of why venture businesses fail, it raises some very interesting points, as follows: Some businesses fail at their peak because they stop learning and fail to account [...]

Business Idea: Starting an Errand or Concierge Business

People running on tight schedules are the norm nowadays. There’s just so many important things to do and places to go to, that running errands slide down the priority ladder. Even kids nowadays are overscheduled and have so much activities. Welcome to life in the 21st century. With this context, a new business has grown [...]

The Art of Selling Yourself

Harry Beckwith, author of one of my favorite business books “What Clients Love: A Field Guide to Growing Your Business,” has a new book entitled You, Inc.: The Art of Selling Yourself . The book is all about selling YOU — the most important product of all. The book is all about improving yourself, whether [...]

Maximize Results of Your Email Campaigns

Target Marketing magazine has an interesting article entitled “Four E-mail Opportunities You Could Be Missing” that you should read if you are using emails to market your business and connect with your customers. According to the article, many marketers are making mistakes in the implementation that results in poor performance from email campaigns: Missed opportunity [...]

Top 10 Turn-Offs About Networking

Networking is not my forte; in fact, I am more comfortable at times just being the wallflower. That’s why I am looking forward to reading the new book “Make Your Contacts Count: Networking Know-How for Business and Career Success” by Anne Barker and Lynne Waymon. From the book, the authors made a list of the [...]

Shotgun vs Rifle Approach to Marketing Your Home Business

One of the long standing arguments in business is whether to use the shotgun or rifle approach in marketing. Shotgun approach typically involves reaching as many people as you can, such as mass marketing through TV, Cable and radio. On the Web, it means doing a lot of advertising from banners to text ads in [...]

Will Your Business Fly? Getting Dynamic Feedback

The folks at WillItFly.com alerted me of the new wireless functionality of their website where you can afind out instantly if you’re up tothe latest standard for important business tasks. I’ve never visited the site before so I checked it out. The site does a good job in letting an entrepreneur understand the thought process [...]

What to Watch Out For When Seeking Investors

Many home-based businesses often start very small, but some end up growing big enough to be attractive to private investors. If you are thinking of looking for investors to infuse the much-needed capital your business needs, you may first want to read Inc. Magazine’s article “8 Private Equity Pitfalls and How to Avoid Them” (March [...]

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