Marketing Strategies to Compete with the Big Boys

Many small business owners are faced with the problem of competing against the big boys of their industries.
It’s not easy going against the Goliaths; mainly because you can never outspend them in terms of marketing. These big boys have deep pockets that they can use to launch comprehensive branding campaigns dominating various mediums — from [...]

Importance of Email in Driving Customers to Your Business

Forrester Research has released a report this month entitled “Email Marketing Comes Of Age” on how email still remains an important tool for driving targeted traffic to your web business. Alas, this 6-page report is not free and costs $279 (such as high price for a mere 6-page report!)
I checked around other sites that may [...]

Business Idea: How to Start a Lawncare Business

Spring is here again! Now is the time for replanting, preparing and beautifying the lawn, and doing outdoor gardening. But many people simply do not have the time, the inclination or knowledge to take care of their lawns that they turn to professional lawncare specialists to help them.
If you love grass and lawns, lawncare services [...]

Competing with User Generated Content in the Search Engines

Ever notice that user generated contents such as Wikipedia are now dominating most of the organic search results?
I don’t mind seeing Wikipedia results if I need some encyclopedic information on such topics as Martin Luther King or something technical as the Index of Economic Freedom. But chandeliers? Or ovens? Or carpets?
I have just moved houses [...]

New Book on Promoting Your Business via Talk Radio

I just received a copy of Francine Silverman’s book “Talk Radio for Authors: Getting Interviews Across the US and Canada.” I previously interviewed Francine on how a small business entrepreneur can market their business through talk radio shows http://www.powerhomebiz.com/022007/talk-radio-marketing.htm so I was looking forward to getting a copy of the book.
The book is light on [...]

Surviving the Pricing War

The April 2007 issue of the magazine Fast Company has a very interesting article illustrating the high price of engaging in a pricing war.
Ebrahim Currim & Sons http://www.stagumbrellas.com/ of India has been manufacturing high quality umbrellas since 1860 through their popular brand Stag Umbrellas. They are a leading umbrella manufacturer in India known for the [...]

Sell — After Closing the Deal

I was leafing through my old copies of business magazines and came across a great article from Direct Marketing magazine on selling after you close the deal. Small businesses often make the mistake of ignoring or failing to communicate enough to customers after their purchase, and doing so reduces the chance to promote to your [...]

Where to Find Sales Representatives

If you are looking for people to represent you and help sell your products (other than the affiliate program on the Web), try going to various manufacturers’ representatives association. There are a number of sales reps organizations representing various industries, and your best bet is to contact these associations for referrals. Here are some of [...]

Researching Your New Service Business

Researching and knowing the target market for your business is an important first step when starting a business. Unfortunately, it is a step that many businesses, not just the small and home based businesses, fail to do.
I’ve met many business owners who are at a loss as to why they are not earning as much [...]

Tips for Ecommerce Merchants: Do’s and Don’ts In Online Couponing

I am a coupon freak (at least online). While I never collect coupons going to the grocery, I always search the Web first if there are any coupons available before I start my online shopping. I also sign up for offers with my favorite stores so I get their latest deals and coupons.
If you are [...]

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