Using Online Customer Reviews for Your Business

Catalog Success magazine offers interesting tips on how your ecommerce business can use customer testimonials and reviews, which if used properly can be powerful conversion tools:

• Given that the hardest part is starting out, encourage customers to leave reviews by promoting them through contests until they become self perpetuating.
• Feature your customer reviews in your promotions, such as email campaigns and other promotional activities
• Build a separate domain for customer reviews and take advantage of double exposure by linking it to your product pages
• Allow customer in their reviews to include and post pictures
• Don't censor negative reviews as it can help you improve the products
• Use customer reviews across channels