Thursday, February 01, 2007

How to Use Yahoo Answers to Promote Your Business

For almost a year now, I have been spending time (ok, a LOT of time) on Yahoo Answers. The time spent has paid off -- I have been #1 in the Business and Finance category and in the top 20 in both the global and U.S. leaderboards. I even got an award for category excellence from Yahoo Answers during their 1st year anniversary (though I wasn't able to attend their festivities in California).

Based on my learnings and yes, strategies on the site, I finally wrote an article on how you can use Yahoo Answers to promote your business. Traffic to PowerHomeBiz.com is up, and Yahoo Answers is one of the reasons.

I interviewed Shannon Moore of TMExpress.com for the article, who is #2 in the Business and Finance and gives excellent advice on the issue of trademarks and protecting business names. In the article, one of the ways I wrote that Yahoo Answers can help your business is through networking. My collaboration with Shannon -- for this article and for another article on trademarking -- is definitely a result of Yahoo Answers. Shannon and I constantly answer similar questions in the Small Business sub-category, and I'm always impressed with her answers.

I finally had an idea of contacting her and pitching to her an article on trademarking and protecting business names. And again for this article. So it was a win-win situation for both of us: I get materials for articles while she gets promotion for her business -- and all because of Yahoo Answers.

Read my new article How to Use Yahoo Answers to Promote Your Business

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