Simply sending a press release will seldom, if at all, give you any press. Sure, you can use press releases to increase your link (if the press release distribution service you use actually give you a live link), but just using a distribution service is not a guarantee that it will be talked about by [...]

I am currently reading a very interesting book entitled “The Specialty Shop: How to Create Your Own Unique and Profitable Retail Business” by Dorothy Finell. The book is an ideal read for those dreaming of starting their own retail shop as the author talks about a wide variety of topics from pre-planning and finance, to [...]

Someone asked me today whether it is advisable for someone who wants to start a business to enroll first in a short business course before embarking on the process of entrepreneurship. It is always best to come into the business very well prepared. Depending on your time, resources, and learning preferences, there are a number [...]

I wrote about an interesting success story over at WomenHomeBusiness.com about Nancy Jarecki who created very unconventional (and hardly talked about) beauty products. Apparently, many women want to be true blondes (or true red heads or true brunettes) by matching their hair colors up on their heads and “down there”. Nancy created a special hair [...]

If web conferencing has become an integral part of your business, save money and cut costs by using ConferenceCalls.com. The company is offering free and unlimited Web conference hours from February 15th through March 15th with 100 free audio minutes I don’t do web conferencing but I checked out the site. They have features such [...]

If you are thinking of starting an event planning business, here are some free articles that can give you more information on how to start this business: How to Start an Event Planning Service How to Start an Event and Meeting Planning Business How to Start an Event Planning Business in Ontario To increase your [...]

Small businesses like us have inherent disadvantages compared to the big boys. This is particularly evident on the Web. True that we can create Web sites that don’t look that it is a one-person based operation but a million dollar operation. However, the big boys still outgun us in terms of marketing resources, technological capability [...]

WomenHomeBusiness.com just published an interview I did with Betsy Fein, President of the Maryland-based Clutterbusters http://www.clutterbusters.net, one of the leading professional home organizing businesses. Betsy’s story is very interesting. She started her home organizing business after she was laid off from her job with only $5,000 as startup capital. She got her first clients from [...]

To succeed in business, you need intelligence, vision and the ability to communicate. But according to Ram Charan in his new book “Know-How: The 8 Skills that Separate People Who Perform from Those Who Won’t” there is another element that is critical to succeed in business: the know-how of running a business. There are some [...]

A couple of weeks ago, I interviewed Francine Silverman, an author and a publicity expert, on how to market your small business through talk radios. I am not a radio listener, so I was surprised to learn that radio reaches 94% of consumers every week according to the Radio Advertising Bureau’s study “Radio Marketing Guide [...]