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	<title>Comments on: Time to Start Thinking of a Strategy to Tap Social Networking Sites</title>
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		<title>By: Lena L. West</title>
		<link>http://www.powerhomebiz.com/blog/2007/01/time-to-start-thinking-of-a-strategy-to-tap-social-networking-sites/comment-page-1/#comment-74</link>
		<dc:creator>Lena L. West</dc:creator>
		<pubDate>Sun, 04 Feb 2007 07:03:00 +0000</pubDate>
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		<description>Thanks for bringing this topic to the the dicussion table.&lt;br /&gt;&lt;br /&gt;The power of social media extends well beyond the networking aspects - to include search engine optimization, positioning, branding, thought leadership and platform building.&lt;br /&gt;&lt;br /&gt;What we&#039;ve found in our work as Internet Strategists is most of our clients really WANT to do the &quot;online thing&quot; right but, most don&#039;t know what to do, don&#039;t know when to do it or don&#039;t know how to get started. &lt;br /&gt;&lt;br /&gt;As a result, social media becomes a swirl of technology soup that gets put on the back burner to simmer. &lt;br /&gt;&lt;br /&gt;Meanwhile their competition has taken out cookbooks and are developing their own online receipes.&lt;br /&gt;&lt;br /&gt;-Lena&lt;br /&gt;CEO, http://www.xynoMedia.com</description>
		<content:encoded><![CDATA[<p>Thanks for bringing this topic to the the dicussion table.</p>
<p>The power of social media extends well beyond the networking aspects &#8211; to include search engine optimization, positioning, branding, thought leadership and platform building.</p>
<p>What we&#8217;ve found in our work as Internet Strategists is most of our clients really WANT to do the &#8220;online thing&#8221; right but, most don&#8217;t know what to do, don&#8217;t know when to do it or don&#8217;t know how to get started. </p>
<p>As a result, social media becomes a swirl of technology soup that gets put on the back burner to simmer. </p>
<p>Meanwhile their competition has taken out cookbooks and are developing their own online receipes.</p>
<p>-Lena<br />CEO, <a href="http://www.xynoMedia.com" rel="nofollow">http://www.xynoMedia.com</a></p>
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