Focusing Your Search Engine Efforts
January 25, 2007 by Isabel Isidro · Leave a Comment
comScore has released the December 2006 market shares in the U.S. of search engines. Google again leads the pack and the rankings are as follows:
- Google = 47.3 percent
- Yahoo = 28.5 percent
- Microsoft = 10.5 percent
- Ask = 5.4 percent
- Time Warner Network(AOL) = 4.9 percent
So what do these numbers mean? For me, it shows that any search engine optimization efforts — whether organic or paid — should focus on Google. With majority of Internet users searching in Google, any effort directed towards improving your site’s ranking in Google (particularly for pay per click advertising) could bring the most buck for your money.
I’m not saying of course that you need to forget Yahoo or MSN or the other lesser known search engines. But if you have limited resources and small advertising budget, focus first and foremost on Google. The key is to focus on efforts that can bring the biggest return to your time and money.
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Author: Isabel Isidro (853 Articles)
Isabel Isidro is the co-founder of PowerHomeBiz.com. A mom of three boys, avid vintage postcard collector, frustrated scrapbooker, she also manages WomenHomeBusiness.com and LearningfromBigBoys.com. Follow her on Twitter: @powerhomebiz