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10 New Rules of Branding

Branding may be a marketing concept that is more commonly used by the big boys rather than small businesses, but it is an important ingredient in the success of a product. ChiefMarketer.com has an interesting article on the new rules of branding that even small businesses should consider:

1. Brands that influence culture sell more; culture is the new catalyst for growth.
2. A brand with no point of view has no point; full-flavor branding is in, vanilla is out.
3. Today’s consumer is leading from the front; this is the smartest generation to have ever walked the planet.
4. Customize wherever and whenever you can; customization is tomorrow’s killer whale.
5. Forget the transaction, just give me an experience; the mandate is simple: Wow them every day, every way.
6. Deliver clarity at point of purchase; be obsessive about presentation.
7. You are only as good as your weakest link; do you know where you’re vulnerable?
8. Social responsibility is no longer an option; what’s your cause, what’s your contribution?
9. Pulse, pace, and passion really make a difference; had your heartbeat checked recently?
10. Innovation is the new boardroom favorite.

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