Taking Advantage of the Mail Moment

According to the USPS, the Mail Moment “defines the highly interative daily ritual that consumers devote to bringing in their mail and discovering what it offers” from sorting and organizing to allocating and reading. Hence, marketers should always consider including mail as one of the channels to be used for reaching customers.
Aside from the obvious [...]

How to Create New Ideas and Products that Work

Nine out of ten new products introduced into the marketplace fails. And this is because business organizations rely on a random and disorganized system of brainstorming, focus groups and quantitative consumer research.

The new book ” Lightning in a Bottle: The Proven System to Create New Ideas that Work” by David Minter and Micheal Reid introduces [...]

Reaching Target Customers and Determining Response Rates

If you’re thinking of ways to reach your target market, the first step is to determine the right strategy you will use. And the right strategy is one that will allow you reach your audience at a very cost-effective manner, especially if you have tight resources.
Knowing the response rates for each strategy can help you [...]

10 Tips for Starting an eBay Business

I have been selling on eBay for years on an off-again, on-again basis, selling vintage postcards, pearls and various other items. So I was glad to receive a copy of the new edition of the book “eBay Business The Smart Way: Maximize Your Profits on the Web’s #1 Auction Site” by Joseph Sinclair.
The book offers [...]

The Joys of Self Employment

Happy Thanksgiving to everyone!
In this day of giving thanks, spending time with family and yes, eating, it has made me think of all the benefits and joys having my own business has given me and my family. Entrepreneurship has given me so much, and I am a better person because of it.
Here’s my list of [...]

What States are Tax Friendly to Small Businesses?

The Tax Foundation releases an annual study on the State Business Tax Climate Index and Ranking that looks at how tax friendly a state is to small businesses. They have developed a ranking that is a comparative measure that can provide insights on how the state tax system is “hampering the efforts of local [...]

Small Online Business and the Future of the Web

It’s almost end of the year, and now is the time to take stock of what happened to your business this year. It is also the time to look for possible opportunities or positive changes that your business can take advantage of next year. Part of this process is understanding what is happening in your [...]

Lower Your Advertising Costs with Remnant Advertising

If you are promoting your business through advertising, you may want to consider buying remnant or surplus advertising. Remnant advertising is the unsold ad space, which often goes to public service or gone forever. Media companies, from radio, newspaper, magazine even TV, do not always sell their advertising space — so they sell these spaces [...]

Marketing to Institutions

Institutions such as schools, universities, hospitals, government offices and libraries represent a $4.1 trillion market, according to a November 2006 Direct magazine article “Predictable But Not Easy” by Larry Riggs. That’s a big market that small businesses can target!
However, the article points out that it is not so easy to reach this market. For one, [...]

Secrets of the Super Successful

Why are the successful people, well, successful? How do they attain the pinnacle of success?
The book “There’s Always Room at the Top: 8 Secrets of the Super Successful” by Alan S. Becker looks at the super successful — the CEOs, governors, diplomats, authors, politicians — and examines what made them stand out from the rest. [...]

Next Page »