Improve Effectiveness of Your Email Campaigns

Email marketing company eROI has released their Q2 Email Statistics study that looked at the email behaviors and trends.

The study is concise and data-intensive with answers to questions such as "What day of the week should I send my email?" and "What time should I send my email?" It provides statistics on time of day people are opening and clicking on emails -- information that every marketer who uses email should know.

Here are some findings of the study:

• Sending marketing emails on Saturday yield the best open (38.3%) and click through rates (5.4%). During weekdays, Mondays have the best open rate at 35.7% while Thursdays have the best click through rate at 5.2%
• Highest percentage of click through rates occur at around lunch time, which is about 6.2%
• Microsoft Outlook is the email client of choice for the business population with about 60% usage, while Gmail has the largest share among personal email users with about 17%.
• With regards to the email address used to receive the emails, 79% of B2B users use their business email, while majority of B2C clients or 57% use personal emails. However, B2C email subscribers tend to create an email specifically for their email subscriptions, with 24% compared to only 6% for B2B subscribers.

You can read the full study at eROI (you will be asked to provide contact information)