I’m always on the lookout on how to improve returns on our PPC investment (not that we’re a big spender). Here are some techniques I’ve found useful: 1. Check the ad copy and landing pages on your ads (or if you have 100s of ads, at least the top 20) – is the ad copy [...]

Someone at Yahoo Answers posted the question if the user generated content will end traditional media. The Web was said to end print publication when it started. That did not happen. In the same way that I don’t think user-generated content will end traditional media/publishers. User generated content has a different purpose from traditional media [...]

The project I was working with another organization was finally completed, and the final product was launched on the Web. I asked their PR Department to issue a press release announcing the availability of this new product. This organization has extensive media contacts and is extremely good in tapping the print, TV and radio media. [...]