The success of your email marketing campaign is often based on a set of complex factors. However, a number of these issues can be proactively managed to ensure an optimized response. When developing your next email campaign, consider the following guidelines. 1. Your list. Certainly one of the most important aspects of any email marketing [...]

I encourage every business person to watch the show The American Inventor. It celebrates creativity and ingenuity of entrepreneurs, young and old. From the totally brilliant to the downright stupid, American Inventor showcases the best (and well, lamest) results of creative thinking. The show is also highly educational: it feels like MBA education in action. [...]

One of the new articles we have for March is entitled “Ten Entrepreneurial Mistakes” by Paul Lemberg. While I strive to minimize putting in PowerHomeBiz.com articles that have already been widely syndicated elsewhere, I just feel that this is such an informative article that every reader planning to start a business should read. From focusing [...]

One of our subscribers sent us an interesting question — which is preferable, start a business with own capital or investor’s money? He said that he has been thinking of the right approach for his business, given that he has no resources to start his business. He is confused whether he should go start a [...]

We get a lot of questions from our readers on what is the best home business for them to start. Even over at Yahoo Answers, I see this question asked almost every day. The thing with this question is that the “best” home business that one consider may not be the best for the other. [...]

Exact Target has released its 2005 Response Rate Study, based on data from 4,000 organizations, 230,000 email sends and 2.7 billion email messages. The study includes interesting data on the overall open, click-through and unsubscribe rates, as well as day of week comparisons, list size and target audience. Here are some of the findings of [...]

Someone sent a question whether a video rental business can be a viable business for a small scale operations. My first major business was a video rental business, long ago when Betamax and VHS were still in vogue (and DVDs were non-existent). I started it mainly because of my passion for movies; I was a [...]

I have been spending a lot of time lately over at Yahoo Answers, answering questions mostly in the Small Business and Advertising/Marketing categories. And it is paying off! I am now #8 in the Business and Finance category in terms of having the most number of answers rated as the best. Answers are rated as [...]

One of the best articles I have read on the topic of how to get top ranking in Google is Brett Tabke’s (of WebmasterWorld.com) “26 steps to 15k a Day” . This guide was originally written in 2002 and updated in 2005, but still rings very true today, even after various Google updates. If you [...]

I’ve been hanging out a lot at Yahoo Answers, and one of the most common questions asked in the Small Business section is “How can I get government grants to start my business?” This is a question that is asked over and over again everyday. I have combed through the Catalog of Federal Domestic Assistance [...]