Contextual Advertising: Why Are You Earning Only Pennies?

Contextual advertising programs such as Adsense and Yahoo Publishers Network are the “in” things today. Web publishers want to get into the action, if they are not already in the programs. They find contextual advertising – placing highly targeted text links on their web pages – to be a relatively easy way to earn money on the Web. They simply apply to the program, put in the ad codes, get traffic, and wait. Lots of people are said to be earning hundreds, if not thousands, per month by simply being part of Google and Yahoo’s publisher network.

On the other hand, while there are many success stories, there are also many others who are frustrated with contextual advertising. They can’t see what the fuss is all about – while others are said to be earning thousands, they earn mere pennies per day? Where are the thousands expected from these programs? They have tried various strategies, changed ad placement, bought ebooks from those who claim to have found huge financial windfall from Adsense, and spent chunks of cash on pay-per-click advertising just to get traffic to their website. But, nothing seems to work.