I responded the other day to an email sent by a subscriber asking for tips on how to market her cake decorating and cheesecake business. Here’s my response How to Market a Cake Decorating Business

We posted today an informative press release from the folks producing the very thick JK Lasser tax guides. The article talks of the items that a home-based business owner can use as deductions, as well as tax rules governing the self employed. Read Being Your Own Boss: A JK Lasser Tax Tip for the Self-Employed

The idea that you are at liberty to pick whatever path in life you want is the unspoken agony of the modern person. Call it the myth of personal freedom. This popular, but misguided, belief ignores the fact that life has order, and that that order bears heavily upon your choices, on what makes sense [...]

Contextual advertising programs such as Adsense and Yahoo Publishers Network are the “in” things today. Web publishers want to get into the action, if they are not already in the programs. They find contextual advertising – placing highly targeted text links on their web pages – to be a relatively easy way to earn money [...]

ChiefMarketer.com offers 5 tips for reducing the number of subscribers who leave your mailing list. These are Send good stuff Offer alternative frequencies Offer change of address Offer other newsletters Ask for feedback, and act on it Read full article

Just got this email from PineCone Research, an online marketing research company: PineCone Research is ready to expand and we need your help. We have immediate openings for MOMS OF BABIES 12 MONTHS OF AGE OR YOUNGER. Do you know of households that meet this description that would like to join the PineCone Research Panel? [...]

It never fails to amuse me to receive link request emails from different website owners using the same exact languange. These are the template-driven automated link requests where some unfortunate soul who do not know how to configure the templates end up sending emails like “Dear [insert website name here].” There is an excellent post [...]

From finding the right business or franchise to buy, to finally accepting the keys to the front door – buying a business can be an extremely frustrating exercise. It is important that you plan and implement each and every step in sequence and avoid the many caverns on the road to completing the deal. The [...]

Yahoo has recently launched Yahoo Answers, where people can ask and answer questions. Unlike its Google counterpart, Yahoo Answers make it easy for anyone to register and start answering questions. You do not need to submit a resume and prove you are an expert; the quality of your response will prove that for you. Your [...]

I just received the new book “The 100 Greatest Sales Tips of All Time” edited by Leslie Pockell with Adrienne Avila (Warner Business Books, February 2006). The book is a collection of sales tips from some of the best business thinkers around the world. It is one of those thin hardbound books that you can [...]