May 24, 2012

How to Avoid Catastrophe in Your Business

Catastrophes don’t just happen. Virtually every disaster is the result of a series of overlooked mistakes – each one set in motion because people simply refused to believe the evidence right in front of them. Will a mistake be fatal to your organization? How you deal with mistakes will determine whether your organization is successful [...]

5 Steps to Creating a Profitable Niche for Your Small Business

Focusing on untapped niche opportunities is often the best approach for a small business. Success is easier to attain if the small business focuses on a more specific and smaller area of its target market, especially during the start-up period, instead of covering the entire spectrum of a particular market. Today’s business environment is so [...]

Maximizing Effectiveness of Article Marketing

Every day, I receive about 20-30 articles talking about the wonderful benefits of article marketing, where you submit articles to other websites. These articles say that submitting articles can get you a lot of inbound links, targeted traffic, and can even brand you as an expert in your field. Fine. I am just wondering if [...]

Marketing to the Hispanics

If your business is marketing to the Hispanic population, you may want to check out Direct Marketing Association’s recently released report “The DMA 2005 Hispanic Market Report.” The report captures key data about the Hispanic-American population regarding its attitudes towards distance shopping, and it identifies current buying trends. It includes a profile of the characteristics [...]

Resources for Marketing Blogs and RSS Feeds

We have made a list of resources to help online publishers and bloggers market their blogs and RSS feeds. The list includes blog directories, news aggregators and content syndicators that can help you reach a wider audience for your content. The list includes the URL where you can make your submissions and request to link [...]

S Corp. vs. LLC: Which Structure is Right for Your Business

Our incorporation expert Chrissie Mould has just updated the article she wrote for PowerHomeBiz.com on S Corporations and Limited Liability Companies (LLC) to incorporate tax law changes for 2006. This is a very good article that talks of how a business can benefit from either of these 2 legal structures, and the differences of the [...]

Removing a Partner from a C-Corporation

One of our readers sent in this question via our Consult Your Guides What are the steps and procedures to removing a partner from a C Corp. This partner is both an officer and a shareholder. Read our incorporation expert’s response

How to Get Your Consumer Invention to Market

So you have an idea for an invention? What do you do now? The most successful hair accessory in history, the TopsyTail, made 100 million dollars. This did not happen by miracle or chance. The key was a well-conceived and executed plan. Following an informed approach will help you turn your invention into a bonanza [...]

A Home Business Comes Under Fire

Home-based businesses come in different varieties. Some are Internet-based, while others are product or service-oriented. So I suppose a bondage business can also be considered a home business! One such business operated in a high-income section of Indianapolis has recently come under fire, and the city filed a lawsuit in order to close down the [...]

State of the Search Engine Industry Report

Search engine marketing is big business. According to the survey organized by the Search Engine Marketing Professional Organization (SEMPO) , marketers in Canada and the U.S. spent $5.75 billion on all forms of SEM last year. This includes paid search ads and search engine optimization (SEO) of Web pages for better “organic” search results rankings; [...]

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