Thursday, March 31, 2005

Government Buying and Selling on the Internet

Global Insight, a leading economic and financial forecasting company, (formerly DRI-WEFA), states that all levels of government (federal, state, and local) should see steady increases in the purchases of goods and services through the year 2009.

Vendors willing to make the commitment to sell to government can reap the benefits of this projected government spending.

By the same token, government agencies able to expand and modernize their procurement programs can reap the rewards of increased productivity, and a reduction in the costs of goods and services.

If you are a company looking to efficiently market your goods or services, increase sales and receive targeted sales opportunities, or if you are a government agency looking to simplify your procurement process and increase vendor competition, there exist plenty of opportunities in today's online procurement marketplace.

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posted by PowerHomeBiz.com @ 9:53 PM   0 comments links to this post

Wednesday, March 30, 2005

Using OPM to Grow Your Business

Studies commonly find lack of capital as one of the persistent reasons for the failure of many small businesses. Small and home-based business owners simply do not have the resources and capital needed to keep their businesses alive and grow. So what can a small business owner do?

According to the latest book in the popular Rich Dad's Advisors® series, the solution is to use OPM! Entitled "Rich Dad's Advisors®: OPM (Other People's Money): How to Attract Other People's Money for Your Investments-the Ultimate Leverage", the book is an interesting read on how to use OPM or Other People's Money to jumpstart an income-generating venture. According to the book, "The basic concept of OPM is simple: You (as an individual or business entity) acquire or build income-producing assets—your business—by using money from sources other than your own."

Read an excerpt of the book

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posted by PowerHomeBiz.com @ 11:47 AM   0 comments links to this post

Tuesday, March 29, 2005

8 Lessons from RE/MAX

I am currently reading this very interesting book "Everybody Wins: The Story and Lessons Behind RE/MAX" by Phil Harkins and Keith Holligan. The book is a very absorbing read, as it recounts how RE/MAX was started with all the ups and downs that the company and everybody involved in it experienced -- from threats of bankruptcies, internal turmoil (revolt of its managers), and the strategies that propelled this business to the top. I am not familiar with the dynamics of the real estate industry, but this retelling of how the vision of Dave Liniger, RE/MAX chairman and co-founder revolutionized the real estate industry can give everyone running and managing a business fresh new ideas on leadership and management.

Written in almost fiction-like and engaging narrative, each chapter ends with important lessons that can be distilled from RE/MAX. Below are the lessons that every business, big or small, can learn from this company:

1. Unharvested ideas are worthless.
2. Sharing the dream makes the dreams come true.
3. Leaders dare to ask the hard questions.
4. Overwhelming market presence grows dreams.
5. Keep unwavering focus on the dream, even in adversity.
6. Link learning to strategy, people and innovation to create "flow."
7. Become a pace-line leader
8. An operational mindset requires formulaic persistence resulting in exponential surges in growth.

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posted by PowerHomeBiz.com @ 1:33 PM   0 comments links to this post

Saturday, March 26, 2005

Cashing In On Your RSS Feeds

RSS Feeds are all the rage nowadays. The number of users and subscribers of RSS feeds are said to be growing exponentially. Businesses and individuals are scrambling to get into the game. The question now on everyone's mind is - "How do we now cash in on this new form of content?"
EContent Magazine in their March 2005 issue has a very interesting article on how businesses are looking to tap into the revenue potential of RSS feeds. As the article says,

"Where there are eyeballs, there must be a way ... to monetize them."

The article went on to describe various ways the RSS first movers are trying to make money out of their feeds. One of the sites cited in the article, InforWorld.com, said that they realized this need when traffic to their main news RSS feed was almost as large as the traffic to his homepage.

Some of the revenue models being adopted and tested on RSS feeds include:
  • Inserting text ads at the bottom of every 5th news entry (InfoWorld)
  • Sponsorships as done by LockerGnome
  • Feedburner experimenting with putting Amazon affiliate links in the feeds

The verdict is still out as to how publishers can monetize the feeds effectively, without turning off the RSS users in a big way (blinking banners in your RSS feeds, anyone?).

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posted by PowerHomeBiz.com @ 4:43 PM   0 comments links to this post

Friday, March 25, 2005

Capital Gains Tax of a C Corporation

PowerHomeBiz.com receives a lot of questions from our readers through our Consult Your Guides section. Below is a recent question we've received on organizing the legal structure of a business:

I own a small C corporation and am in the process of selling a plot of land. However since I am a C corporation I will be getting taxed almost 35% is there anything I can do to avoid getting taxed such a high rate? - John Hapner, FL.


Read the advice given by our Tax Expert Chrissie Mould

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posted by PowerHomeBiz.com @ 8:49 PM   0 comments links to this post

Differentiation -- Smart Marketing Strategies for the Solo Entrepreneur

Are you ever frustrated or hesitant when you talk to prospective customers because you can't readily explain why they should come to you rather than go to your competitors? Sure, you might have your 30-second elevator speech, but then they ask you that dreaded question, So what makes you different? Then, all those self-doubts creep in, and you just aren't sure what to say. Differentiation can boost confidence--yours in yourself and that prospective customer's confidence in you!

Dif-fer-en-ti-ate v. tr. To perceive or show the difference in or between; discriminate.

In business terms, to differentiate means to create a benefit that customers perceive as being of greater value to them than what they can get elsewhere. It's not enough for you to be different--a potential customer has to take note of the difference and must feel that the difference somehow fits their need better. (Other words that mean virtually the same thing: Competitive Advantage; Unique Selling Proposition; or Value Proposition.)

As you are building your business, you can use differentiation to attract more customers. Once you have momentum, differentiation allows you to charge a higher price because you are delivering more value to your customers. Make a point to evaluate and adjust your differentiation methods at least annually.

The various methods of differentiating your businesses fall into four general categories:
  • Price Differentiation
  • Focus Differentiation
  • Product/Service Differentiation
  • Customer Service Differentiation

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posted by PowerHomeBiz.com @ 6:10 AM   0 comments links to this post

Thursday, March 24, 2005

FAQ About Incorporating

Why Incorporate?

A well-incorporated and well-run company can limit the personal liability of its shareholders. Corporate assets may be at risk, but personal assets will generally be treated as separate. However, keep in mind that the Court does not automatically remove liability for criminal and negligent acts on the part of the company's officers, directors and shareholders.

Incorporation can help limit your personal liability as a business owner. In general, creditors of your corporation must satisfy their claims by seizing the assets of the corporation rather than your personal assets. In contrast, as a sole proprietor or partner in a partnership you are financially responsible for all liabilities of the business, and your personal assets are subject to seizure or lien by creditors.

Other benefits of incorporation can include greater tax deductions for health insurance and medical expenses, lower payments for social security tax and Medicare tax, and greater opportunity to raise capital for the business through the issuance of stock.

How do I form a corporation or LLC in the state of my choice?

The formation of a corporation or LLC is not a difficult process, and in most cases, it can be accomplished quickly and efficiently by a professional incorporating service, such as ActiveFilings.com. As your agent, we will investigate the availability of your proposed corporate name and reserve it for you. Next, we prepare a Certificate of Incorporation. All state filing fees are paid through ActiveFilings.com to the appropriate state agencies.

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posted by PowerHomeBiz.com @ 8:19 PM   0 comments links to this post

Geese Police: A Home Business Success Story

Coming up with winning business concepts need not be a brain-wracking exercise. There is one simple formula: combine a need with something you love. While you're at it, you can even add your pet to the business equation. Every day life is full of things and details that could be improved. You and your pet can together offer a solution to a need that could have a large marketing audience.

David Marcks discovered a lucrative business opportunity when he used his dog to solve a problem that he constantly faced working at a golf course - the proliferation of geese. Geese love to inhabit open spaces that provide them with water and plenty of food (such as short, tender grasses). While adding a "natural look" to golf courses, no one would want to play in a golf course where the grass couldn't be seen under the cover of goose droppings. Imagine wading in the middle of goose droppings to hit a golf ball. Yikes!

David and other fellow golf superintendents tried several approaches. According to David, "We tried everything - sprays, pyrotechnics, flags, fences. Everything worked for a little bit and then it would stop working." Until he discovered that his dog, a Border Collie, was a natural in driving geese away. As he recalls, "It was so successful that I never looked back and we've been doing it ever since."

David started Geese Police (http://www.geesepoliceinc.com/) in 1986, as the solution to driving away unwanted geese from town parks, corporate properties, golf courses, or even front lawns. Using trained border collies, they drive away the geese without harming them. Today, Geese Police has considerably grown and expanded, earning just under $2 million in 2000. David has also begun to franchise his business to a highly selected group of individuals.

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posted by PowerHomeBiz.com @ 8:09 PM   0 comments links to this post

Saturday, March 19, 2005

Some Outlandish Rules for Making Money

Edward W. Scripps built a media empire that includes daily newspapers in 20 markets stretching from Washington to Florida, Scripps Howard News Service, United Media, and the worldwide licensing and syndication home of PEANUTS and DILBERT.

He started the business in 1878, borrowing $10,000 to launch a newspaper in Cleveland called "The Penny Press." It was aimed at an unserved market of urban workers, and quickly became the model for the nation's first mass medium. He found a successful formula, and started to build the first chain of newspapers under common ownership.

Today, the E.W. Scripps Company is "a diversified media concern with interests in newspapers, broadcast television stations, cable television networks and other media-related enterprises."

Ethics was important to Scripps, and he strived to keep his money, business, and life in proper perspective. Learn the 23 code of conduct that E.W. Scripps used in both his life and his business in excerpts from his essay "Some Outlandish Rules for Making Money."

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posted by PowerHomeBiz.com @ 7:48 PM   0 comments links to this post

Friday, March 18, 2005

Expand Your Business Through Direct Mail Advertising

A highly effective marketing tool that will dynamically promote your business is direct mail advertising. The success of your direct mail advertising will be highly dependent upon the perceived quality of your business, the design, the message you re conveying, and the special offer. The combination of these factors determines if your direct mail piece will get read or tossed aside.

Customer Mailing Lists

To get started, you will need to compile and develop a database for your customer mailing list. If you are targeting different customer segments, then you should have a separate database for each targeted market. Also, your direct mail offer should be designed specifically for each market. For example, if you are targeting age groups 15-20 and 50-65, your direct mail piece for your 15-20 target market must be designed differently than your 50-65 target market. The term for this aspect of marketing is called differentiated marketing.

There are multiple sources for locating potential customers for your direct mail campaign. Excellent sources to search for your potential customers are the yellow pages, white pages, newspapers, trade publications, the local Chamber of Commerce directory and you may want to consider contacting mailing list companies for list building. Before you develop your lists and leads, it is vital that you conduct research to know who your customers are; their needs and preferences.

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posted by PowerHomeBiz.com @ 9:13 PM   0 comments links to this post

Thursday, March 17, 2005

SUCCESS STORY: CurlieGirl - Knitting their Way to Success in the Fashion Business

With so much competition nowadays, a small business needs to create buzz and excitement to survive. That’s exactly what Vicky Prazdnik and Lori Mozzone did in their startup fashion business Curliegirl (http://www.curliegirl.com/).

The duo designs and creates crocheted and knitted hats, bags and scarves, but it was their sexy crocheted cotton thong underwear products that got them lots of attention at the start! As Mozzone says, “The thong has gotten us a lot of attention in the past. In fact, we tried removing them from our website a few times to make room for new items, and without fail someone emails us asking, "what happened to them?" This has earned them a permanent spot on the site!”

Prazdnik and Mozzone, avid knitting and crocheting hobbyists, knew that they needed to create something beyond the standard fare of knitted hats and scarves for them to succeed as a fashion company. They stumbled on the idea of dainty crocheted thong underwear, and went on to create the design and develop the right prototype. Once convinced that they have the right design, they tested the market’s reaction by showing the crocheted thongs in a Valentine’s theme party in New York. Their product got a wild response!

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posted by PowerHomeBiz.com @ 12:27 PM   0 comments links to this post

Monday, March 14, 2005

Learn The Five Key Steps To Getting Free Publicity

For many of us, the idea of getting free publicity can be a confusing and daunting task. So why do it? Because free publicity really works and if you are looking for ways to attract new customers to your internet business, free publicity is by far one of the best ways to do it. I am going to share with you five key steps to getting free publicity for your products. They go as follows:

1. Website Focus

Make sure your site is focused on a specific category of products. I cannot stress this enough. The editors will often check to see if your site features products that are in the same category as your product press release. This is one of the key ways you can get free publicity for your products. Because when you send out a press release on a new product, th e editors will check your site to make sure that you offer similar products. Once they see that you offer a wide range of products in this same category, you will greatly improve your chances for getting free publicity for your products and website.

2. Target the right magazines for your products

I have talked to many people who are tempted to send out their press releases to every magazine available. I strongly advise against doing this. It is simply not effective and can even upset the editors when you send them information not related to their audience. It also reduces your chances of getting in the magazines if you are sending out press releases to every magazine category. The key is to stick with the most targeted magazines for your products and only email them with your product announcements.

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posted by PowerHomeBiz.com @ 9:08 PM   0 comments links to this post

Changing from Sole Proprietorship to a Corporation

One of our visitors recently sent this query through our Consult Your Guides service:

Hi, I had recently formed a sole proprietorship which I want to restructure as a Corporation. I have determined that it would be more beneficial for myself and the business if I change the structure to a corporation but I have no idea what I'll have to do to get that done or where I'll have to go. Also, we have a contract done as sole proprietorship but I want to change the full structure to a corporation. Please help! Thank You- Dinesh - West Virginia USA

Read the response of our Guide Chrissie Mould

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posted by PowerHomeBiz.com @ 8:43 PM   0 comments links to this post

Friday, March 11, 2005

S Corp. vs. LLC: Which Structure is Right for Your Business

Determining the type of legal structure for a new business can be daunting for entrepreneurs and small business owners. Corporations and limited liability companies (“LLCs”) are preferred business structures because, unlike sole proprietorships and partnerships, both offer liability protection. This means that the owner of a company cannot be held personally responsible for the company’s debts. The personal assets of an owner are shielded from company liabilities.

In researching the various business structures, one inevitably comes across the S corporation. S corps and LLCs are similar in that they are both “pass-through” entities for tax purposes; the income of these companies are passed through to their owners and reported on the owners’ personal income tax returns, thereby eliminating the double taxation incurred by owners of a standard corporation, or C corporation. (With a C corporation, the net business income is subject to corporate income tax, and the monies remaining after the corporate income tax are taxed a second time when they are distributed as dividends to its owners who must then pay personal income tax.)

So what is the difference between an S corporation and an LLC? And which structure is right for you?

The answer depends on your own unique situation. If operational ease and flexibility are important to you, an LLC is a good choice. If you are looking to save on employment tax and your situation warrants it, an S corporation could work for you.

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posted by PowerHomeBiz.com @ 8:29 PM   0 comments links to this post

Soapworks: How a Family Need Spurred a Profitable Business

Amilya Antonetti struggled to find a cure for her son’s ailments, and found with it a successful business.

Amilya had just given birth to her son, David, but her joy quickly turned to horror when the newborn would constantly cry in pain. The baby experienced shortness of breath and skin rashes. Not knowing what ails the baby, she and her husband consulted various specialists and doctors, to no avail. No one could them what is wrong with David or what triggers all the pain.

Her spirit undaunted, she made a careful record of her baby’s life in the hope of finding the triggers to David’s painful reactions. She discovered that David’s pain was worst on Tuesdays, the day she cleans the house. Careful research led her to finally discover the culprits: chlorine and ammonia from her household cleaning products. The synthetic ingredients in the cleaning products caused David tremendous discomfort and pain. Amilya threw out her cleaning products and David’s crying finally stopped.

She then started her quest of developing cleaning products without synthetic-based ingredients. Using vegetable-based ingredients, she created a line of household cleaning products that are safe to use around David. Before long, word got around of the hypoallergenic cleaning products she developed. Her business, Soapworks, was born.

Soapworks (http://www.soapworks.com) has now grown into a $10 million business in three years that it has been in business. Amilya’s company now offers a line of cleaning products: Laundry Powder or Liquid Laundry, Automatic Dishwashing Powder, All-Purpose Cleaner, Glass Cleaner, and Spot Cleaner.

PowerHomeBiz.com interviewed Amilya to share with us her road to entrepreneurship and the struggles she met along the way. Learn from her experience:

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posted by PowerHomeBiz.com @ 8:20 PM   0 comments links to this post

Wednesday, March 09, 2005

10 Secrets of Successful Entrepreneurs

Running a one-person business is a creative, flexible and challenging way to become your own boss and chart your own future. It is about creating a life, as it is about making a living. It takes courage, determination and foresight to decide to become an entrepreneur. From the relatively safe cocoon of the corporate world, where paychecks arrive regularly, you will be venturing into the unchartered territories of business.

Is there a way to determine whether you can be a successful entrepreneur, or you are better off to work for somebody else? Alas, there is no formula for success. However, most successful entrepreneurs share these ten characteristics. Check if you possess any one of them:

Read full article by Jenny Fulbright

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posted by PowerHomeBiz.com @ 10:04 AM   0 comments links to this post

Monday, March 07, 2005

Marketing Techniques that Work in the B2B World

Some marketing techniques are more effective than others. According to the March issue of Direct Magazine, below are the marketing strategies that the business-to-business marketers are helping them reach their targets. If you're a small or home-business owner, read on to find out if there are any approaches that you can adopt in your business as well.

1. Multiword search engine bidding = Pay per click in the search engines has become an integral part in the advertising arsenal of every business nowadays, not just those in the b2b sector. What the b2b marketers are finding effective, though, is to go after more specific keywords (think 2-3 words instead of the one-word keyword). These keywords are cheaper, yet more targeted.

2. Custom E-content. In email marketing, personalization and measurement of results are key.

3. Webinars or Webcasts. Works best if it can solve customers' problems or if there is a lot of information to convey

4. Dimensional Mail. Going beyond the traditional direct mail piece, the in-thing nowadays is to send a dimensional mail. Dimensional mail, where the marketers' creativity can be unleashed, often generates higher open and response rates.

5. Category-Specific Mailings. Instead of sending a single generic mailing, marketers are finding that the additional work involved in creating different mailing to different market segments pay off.

6. Online Response Management. The Web is a tool that can be used to capture inquiries from online and offline campaigns, and then target the customer via email.

7. Leveraging the Phone. Skip the follow-up phone script after sending out your mailing; instead, focus on the offer immediately.

8. Insert Media. Look to your every mailing (e.g. billing statements to coop mailings) as an opportunity to insert your offers.

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posted by PowerHomeBiz.com @ 7:55 PM   0 comments links to this post

Sunday, March 06, 2005

10 Advertising Techniques that Work

The March 2005 issue of Art Business News has an interesting article suggesting 10 approaches to ensure the success of an advertising campaign. While the article focuses on artists and gallery owners, the tips are very much applicable to a small or home business owner who uses advertising to increase customer base.

Here are 10 advertising techniques that work:

1. Always repeat the basics of your ad.
2. Promise a benefit or provoke curiosity in the headline.
3. Using the word "you" in the headline increases readership.
4. Try different headlines for different products.
5. Offer that which is unique, different and yours alone.
6. Show a "proof" of ads you plan to use to friends without revealing that they're yours.
7. You can't sell more than one item (maybe two) in a 30-second TV or radio ad.
8. Avoid superlatives and exaggerations.
9. Use testimonials.
10. Be specific and factual.

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posted by PowerHomeBiz.com @ 10:28 AM   0 comments links to this post

Friday, March 04, 2005

33 Myths About Employees

A new book entitled " The Enthusiastic Employee: How Companies Profit by Giving Employees What They Want" by David Sirota, Louis A. Mischkind, Irwin Meltzer and published by Wharton School Publishing puts forward 33 traditional and voguish beliefs about employees that the authors say have little or no basis in reality. These beliefs, covering a variety of areas, are widespread and, when applied to the typical employee and work situation, are wrong. They also often contradict each other, as "common sense" beliefs often do. The 33 myths are:

1. All that most workers care about is their pay and benefits
2. People will never be happy with their pay
3. When employees complain about their pay, they are really unhappy with something else
4. To a significant degree, praise can be a substitute for money
5. Traditional merit pay systems work
6. Profit sharing is a major motivator of employee performance
7. To survive in today’s fiercely competitive marketplace, companies should keep wages as low as they possibly can
8. Employees object to a large difference between their earnings and the earnings of senior management
9. People who feel secure in their jobs become complacent
10. Telling people they’ve done a good job makes them complacent
11. Companies that have no hesitation laying off surplus workers do better than companies that go to great lengths to keep their workers employed
12. Most people doing routine work hate it
13. Most people dislike work of any kind
14. Most people don’t care whether they do a quality job
15. Professionals are much more concerned about doing a quality job than are nonprofessionals
16. Whether workers should be treated as thinking human beings depends on the type of work they do. For example, it is useless -- even counterproductive -- for employees doing routine, highly standardized work to be involved in decisions about the work.
17. If they are not supervised closely, most workers will try to get away with whatever they can
18. Most workers dislike their immediate managers
19. It is the immediate manager that is the cause of most employee morale problems
20. No matter how nicely a manager does it, correcting an employee’s performance will be resented by the employee
21. People who have too much to do are more unhappy than people who have too little to do
22. There are major differences between generations in what people want from their jobs
23. Young people today resent authority much more than young people did two or three decades ago
24. Young people today are much less concerned with job security than were previous generations
25. There are major differences between cultures and countries in what people want from their jobs
26. Loyalty between employees and their employer is -- and should be -- dead
27. Companies that are loyal to their employees are less successful as businesses
28. Traditional organization principles -- such as the need for hierarchy -- are stifling and outmoded in today’s "new economy"
29. Whether a company is ethical and a good corporate citizen is of little concern to most of its employees
30. It is best to foster internal competition to improve performance
31. Most employees resist change, whatever the change is
32. "A bitching army is a good army" -- when employees are happy it is because their employer is giving them too much and not demanding enough from them
33. You can’t generalize about people at work because every individual is different

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posted by PowerHomeBiz.com @ 6:23 AM   0 comments links to this post

Wednesday, March 02, 2005

Top 10 Etailers Based on Customer Service

Further to my earlier post on the E-tailing Group study of top 100 etailers based on customer service , the study found that the following etailers are a cut above the rest in terms of customer service: Ann Taylor, Coldwater Creek, HPShopping, Land's End, Neiman Marcus, Nordstrom, Petsmart, QVC, Restoration Hardware, and Tower Records.

The study then evaluated how these top 10 etailers fared with the criteria they set, and below are some of the very interesting findings:

  • The average time to respond to customers' email is 26 hours, while the top 10 responds relatively faster at 11.1 hours (with 1 out of the top 10 does not bother to respond at all)
  • The average number of days to receive a package among the top 100 is 4.4 days, while the top 10 average is 2.8 days
  • 92% of sites offer shipping status to their customers
  • Only 36% provide first time users with shopping tips on their sites
  • 25% offer live help
  • Average number of clicks to checkout is 4.8
  • 95% offer toll free phone number
  • 56% offer recommendations in the shopping cart
  • 71% provides a guarantee

The above tells me that there exists a tremendous opportunity for small online businesses to level the playing field with the big etailers with regards to customer service. While big etailers have the financial and technical muscle to outperform the small etailers, there are a number of things that a small etailer can do to provide better customer service, even personal touches, that could delight the customers. Email response, for example, can be made faster resulting in happier customers. Tips on how to use and shop on the site can be put in place, and items can be shipped immediately to be at least on par with the top 10 big etailers.

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posted by PowerHomeBiz.com @ 7:35 PM   1 comments links to this post

Competing in a Wal-Mart World

We are aware that small and home-based businesses are very concerned, if not downright petrified, with the thought of competing with Wal-Mart. Well, so do the other big businesses!

During the recent Shop.org online retailing conference held in New York, many big retailers acknowledge that competing with Wal-Mart in terms of pricing is tough. Hence, they have to consistently be on their toes and be flexible in responding to changes.

According to the Internet Retailer magazine, below are some ways other big businesses are fortifying their ammunition with regards to the increasing competition from the retailing giant Wal-Mart both on and off the Web:

LL Bean - Recognizing the aggressive move of Wal-Mart and other mainstream retailers into the online front, the company is constantly reviewing on a daily basis their websites to find ways to improve their merchandising and customer service. They have also introduced new site features such as the "save for later" shopping bag.

Best Buy - Introduced a "free gift with purchase program" to improve sales and is looking at the impact of their other incentive programs such as gift cards on their bottom line

Sharper Image - Given the lower-than-expected growth of their holiday season sales, the company is now looking at more personalized email marketing campaigns to their various customer segments

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posted by PowerHomeBiz.com @ 7:05 PM   0 comments links to this post

An Etailer's Customer Service Must-Haves

Since 2001, the Internet research company E-tailing Group conducts a mystery shopping survey to assess online merchants in terms of customer service. They judge the top 100 etailers based on a specific set of customer service criteria that they believe an etailer must possess.

Whether you are running a big ecommerce operation or a small etailing business, below are the customer service traits that a top etailer must have:
  • 800 or toll-free number
  • keyword search
  • answer email question within 25 hours, correctly with a specific answer
  • four or five days to receive package
  • six or fewer clicks to checkout
  • real time inventory in shopping cart or product page
  • online shipping status
  • order confirmation in shopping cart
  • email order confirmation sent with order number included
  • recommended products/features in shopping process
  • display customer service hours

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posted by PowerHomeBiz.com @ 2:32 PM   0 comments links to this post

Tuesday, March 01, 2005

10 Ways to Survive the Roller Coaster Income of Self-Employment

Your success in self-employment will depend in large part to your financial savvy. The way you view and handle money can influence the way you run your business -- and can even spell the success or failure of your entrepreneurial venture.

Knowing how to handle money properly becomes more important in the light of the financial instability of self-employment. An entrepreneur's income gives the term "ebb and flow" a higher meaning. Particularly during the first year, money may come in fits and starts, where you may have it one minute and gone the next. As your income fluctuates weekly, monthly or seasonally, the most common worry in your mind is: "When and where will the next check come?"

Handling the fluctuations of self-employment income requires both financial and psychological adjustments. The key is to stay in control of your money at all times, and to squeeze every dollar, specially if you don't have much of it.

Read full article by George Rodriguez

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posted by PowerHomeBiz.com @ 8:34 PM   0 comments links to this post