Planning for Trade Show Success

Susan Friedman of TheTradeShowCoach.com shares with us two articles on how to improve the effectiveness of trade show participation. For certain types of businesses, trade shows are critical elements of their marketing mix. Participation in trade shows give them visibility, allows them to find buyers for their products, expose them to potential suppliers, and even jumpstart sales.

But trade shows are not cheap. Preparations can be time consuming. So you want to get the most from all your spending. Here are two articles that can give you a head start in terms of planning for the success of your trade show participation:

• Countdown to Trade Show Success : 12 Things to do 12 Months in Advance
• Preshow Planning Equals Success : 10 Essential Questions You Have To Ask

For more articles on trade show marketing, visit our Trade Show marketing channel