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How to Write a Winning Business Plan

There are literally hundreds of books that discuss the process of writing a business plan. These books teach you how to write a business plan, including the sections needed, and what each section must contain. But few actually give you the secrets of a winning business plan that can attract the investors you need.

“The ABC’s of Writing Winning Business Plans: How to Prepare a Business Plan That Others Will Want to Read — and Invest In” (Time Warner Book Group, July 2005) by Garrett Sutton goes above and beyond the standard business plan book. Part of the popular Rich Dad’s Advisors series popularized by Robert Kiyosaki, the book not only teaches you what you need to cover in a business plan, but how best to write it in order to sell investors to your idea and make them invest. The book teaches you how to write a compelling business plan that people would actually want to read – over and beyond the plan’s Executive Summary.

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