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Baby Boomers: Still Changing the Business Landscape

Continuing with my previous post on the opportunities presented by the baby boomer generation to small businesses, I found this article in ChiefMarketer.com on how this generation is shaping marketing. According to the article, baby boomers are turning 60, yet they still have significant impact on the business, to wit:

• Health and fitness go beyond damage repair: boomers will turn to fitness to forestall the effects of aging
• Changing workforce dynamics will forestall the retirement exodus: New businesses will appear to help companies and boomers actualize phased retirement, offering such services as “knowledge capture and sharing,” “social network analysis,” and “cultural change.”
• “Aging in place” changes housing patterns: more retirement-friendly housing, such as patio homes and gated communities and home delivery services, among others
• Boomers are planning ahead for healthcare: new businesses to help boomers find healthcare and medications overseas, as well as create cooperative buying networks of healthcare services
• The travel and tourism industry will continue to grow: boomers have contributed to the growth of new forms of travel entertainment

You can read the full article here