How to Write Effective Emails

Despite clutter and anti-spam laws, email remains a cost-effective marketing tool for small businesses. An article in the Direct Marketing magazine lists down the key elements of an effective email, and these are:

• Identify the main point and pitch it at the beginning
• If you are selling a product or service, make sure the recipient has all the information needed to make a purchase
• Organize your message to support your main point
• Identify the right segment of your database
• Make sure that the tone is friendly and appropriate.
• Tell recipients how to opt out of the mailing list.
• Proofread the message.
• Craft a compelling subject line.
• Make sure attachments are attached and links are active.
• Include all contact information, not just the Web site address.

Read full article here