Determining Your Business Niche & Finding Your Prospects

Most marketing experts will tell you that you need select a niche or a target audience. That you can't just market to "whoever is paying attention" and be successful.

Why is that? Think about it this way: if you are having a conversation with a total stranger, how do you know what to talk about? Unless you are able to find some common ground, the conversation will probably be short-lived.

Because neither of you have an understanding of the other, you must find a way to make a connection to involve each other into the conversation.

The same holds true for marketing. You must make a connection with your audience if you want them to pay attention and stay around to find out what your product or service is all about.

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