February 11, 2012

Determining Your Business Niche & Finding Your Prospects

Most marketing experts will tell you that you need select a niche or a target audience. That you can’t just market to “whoever is paying attention” and be successful.

Why is that? Think about it this way: if you are having a conversation with a total stranger, how do you know what to talk about? Unless you are able to find some common ground, the conversation will probably be short-lived.

Because neither of you have an understanding of the other, you must find a way to make a connection to involve each other into the conversation.

The same holds true for marketing. You must make a connection with your audience if you want them to pay attention and stay around to find out what your product or service is all about.

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About Isabel Isidro

Isabel Isidro is the co-founder of PowerHomeBiz.com. A mom of three boys, avid vintage postcard collector, frustrated scrapbooker, she also manages WomenHomeBusiness.com and LearningfromBigBoys.com. Follow her on Twitter and connect with her on Google +


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Comments

  1. Dally@ymail.com says:

    MicroNicheFinder uncovers niche markets that have been overlooked by most affiliate marketers because they are “too small”. Micro Niche Finder allows you to find these tiny profitable market niches and then dominate them because your competition is low.

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