What if you lose everything you have right now? What will you do, and how will you rise up from your fall? This is the basic premise of a forthcoming book entitled “The Daily Six – Six Simple Steps to Find the Perfect Balance Between Prosperity and Purpose” by John Chappelear (published by Penguin/Putnam and [...]

Last week, I was a seminar speaker at a women’s forum held at Edison, New Jersey. I gave a one-hour talk on how to turn your passion into a profit-generating venture to a predominantly women audience. Having taken the time out of the speaking loop after the birth of my second son this year, I [...]

If you are in the process of deciding whether entrepreneurship is the best path for you, one book you must read is “Before Your Quit Your Job: 10 Real Life Lessons Every Entrepreneur Should Know about Building a Multi-Million Dollar Business” by Robert Kiyosaki and Sharon Lechter. Part of the highly-popular Rich Dad’s series, the [...]

Most marketing experts will tell you that you need select a niche or a target audience. That you can’t just market to “whoever is paying attention” and be successful. Why is that? Think about it this way: if you are having a conversation with a total stranger, how do you know what to talk about? [...]

Business 2.0 magazine’s new issue focuses on the hottest new trends that are deemed to “shape the future of your business.” The author speculates on how it will be to do business in 2008, and here’s what he came up with: 1. Shrinking pool of skilled workers in the US mean that you may work [...]

Before a customer makes a purchase, he or she first goes through a series of stages called “buyer readiness.” According to Marc Mancini, these stages are: Awareness. Before you can sell, you must make contact with those who want to purchase. Your agency should create advertising and promotional programs that’ll make your name conspicuous and [...]

The folks at 4imprint.com, sellers of imprinted promotional products and customized corporate gifts, informed me that they have an ongoing contest for US-based businesses. Called “Brand with Ten Grand,” entrants will be asked in 500 words or less to choose three promotional products and describe how they’d use them to build their brand. Promo products [...]

If you are publishing on the Web, especially if you have loads of original content, it can be very frustrating and downright damaging to have your content ripped off and used on another website without your content. Your copyrights are violated, your brand is diluted, and you may even be slapped with duplicate penalty by [...]

I am currently reading the book “Steal These Ideas: Marketing Secrets that Will Make You a Star” by Steve Cone (Bloomberg Press, 1 September 2005, ISBN #1576601919, 204 pages), and I am finding it to be a really great read. Witty, blunt, direct to the point and even funny in some parts, the book is [...]