After over 30 years of participating in hundreds of businesses, competing in at least as many different industries, with companies marketing both products and services, you begin to develop and accumulate some fundamental businesses axioms or rules of thumb that seem to make more sense everyday and gain more value in business practice as your career continues to advance and evolve.
You like to think what you have learned and the business knowledge you have retained along your long and varied career path is unique, proprietary, or even original , but somewhere deep inside you know that most of the things you hold near and dear to your own business self identity probably were already developed, practiced, and taught way before you ever entered your first business conference room.
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About Isabel Isidro
