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How Internet Retailers are Successfully Improving their Conversion Rates

You work so hard to get visitors to your site. You spend money promoting your site either through pay per click search, banner or other forms of online advertising. You may also be spending countless hours optimizing your website content for search engines, in the hope that your site will rank at the top of the search engine results for your most important keywords. You may also be using traditional marketing strategies to get visitors to come to your site, such as press release submissions, public relations, newspaper advertising, or word of mouth strategies.

Measured by what is called conversion rates, it is the ratio of visitors who take a desired action, whether newsletter subscription, membership registration, software downloads, purchase of products or services, or just about any activity beyond simple page browsing.

Why is a high conversion rate important? First, by putting together the right environment to improve conversions, you can increase your sales without increasing your marketing expenses. You can also lower your cost of customer acquisition, increase your customer retention rate and increase your customer lifetime value.

But how are online businesses improving their conversion rates? What are they doing to turn their visitors to buyers? We looked at case studies, write-ups, testimonials and reports to see the actual steps that online companies are taking (and you can emulate) to improve their conversion rates.

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