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Traditional Retailing Techniques in the Ecommerce World

In a recent survey done by The E-Tailing Group and some results published by the Internet Retailer magazine, they found that retailers are finding success in using traditional retailing tactics to their web operations:

Traditional Retail Tactics What Works on the Web (features rated as very/somewhat valuable):

• Seasonal promotions (94%)
• Email as a merchandising vehicle (91%)
• Site search (81%)
• Sales or specials (90%)
• Cross sells (84%)

Traditional retail tactics seen as having growing importance on the Web:

• Gift centers/suggestions (68%)
• Coupons/rebates (67%)
• Retail locators (50%)
• Frequent buyer programs (47%)