Average Orders in Top Online Retail Categories

According to the Nielsen/NetRatings’ MegaView Online Retail report, the average orders in the top 15 online retail categories are as follows:

• Computer hardware = $584.47
• Event and movie tickets = $121.60
• Automotive = $119.23
• Office supplies = $102.47
• Consumer electronics = $99.12
• Child/baby care = $86.13
• Sporting goods and outdoor activies = $74.15
• Home and garden = $69.99
• Shoes and athletic footwear = $53.14
• Flowers, greetings and specialty gifts = $51.61
• Computer software = $46.76
• Jewelry and watches = $46.62
• Health/wellness/beauty = $45.94
• Apparel and accessories = $44.68
• Toys, games and hobbies = $40.41