February 12, 2012

Chilly-Dawg: Tapping the Growing Gourmet Pet Food Market

People enjoy eating ice cream, so why shouldn’t dogs enjoy ice cream, too? Sounds preposterous for some but the lack of frozen delights specifically made for pet dogs gave Becky Marshall of Chicago, Illinois this bright and unique idea to start a business offering all natural frozen treats for canine pets.

As Becky said, “Like many pet parents, I will do anything for my big furry child, Hailey. She is my main inspiration. While out for ice cream one evening with Hailey and my family, I wondered aloud why ice cream stores didn’t serve frozen treats for dogs. Many people bring their dogs with them when heading out for ice cream. They end up feeding their dogs this human treat, which is not good for them as dairy products upset their stomachs.”

A graduate student studying Interior Architecture at Columbia College in Chicago, Becky started experimenting with the recipe for her product. Once she was confident of her frozen treats, she started her business Chilly Dawg (http://www.chilly-dawg.com/) in 2004 offering “natural recipes for nutritious, refreshing and delicious frozen treats.”

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About Isabel Isidro

Isabel Isidro is the co-founder of PowerHomeBiz.com. A mom of three boys, avid vintage postcard collector, frustrated scrapbooker, she also manages WomenHomeBusiness.com and LearningfromBigBoys.com. Follow her on Twitter and connect with her on Google +


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