The Canadian Ecommerce Market

J.C. Williams Group recently conducted a study on the state of e-commerce in the Canadian market. The study, which was based on a survey of 1,014 individuals, found a number of interesting results such as:

• Gender profile of the Canadian market has shifted from 60% women and 40% men to 55% women and 45% men.
• Female buyers have a higher tendency to become an impulse buyer. Women are also more likely to become "search and destroy" shoppers, or those who know what they want and where to get it.
• Online buyers are younger with 58% between the ages of 18 and 48.
• About 86% of Canadian e-commerce users are collectors of Air Miles
• Like the US market, the products commonly purchased by Canadians online include books & magazines (47%); music, DVDs, videos, video games (35%); and computer hardware and software (34%).