Book Summary: Effective Networking For Professional Success

We are all self-employed now. Today there is absolutely no job security. We are living in an age of corporate downsizing, and freelance consultants, or self-employed workers are growing by the day. Networking is one skill you need to practice to get ahead and survive these uncertain times.

Wisdom in a Nutshell:

1. Networking is essential for both new jobs and business contracts.
2. Effective networking is 12 times more effective than answering advertisements
3. Advertising is becoming ineffective except on a large scale.
4. Networking helps you find hidden opportunities and can set you apart from the competition.
5. An indirect approach is better than a direct one. Use someone you know to introduce you to your target contact. Never go straight to your target without a go-between who will put in a good word for you.
6. You can overcome your natural shyness, your fear of using people, and your fear of rejection.

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