Studies commonly find lack of capital as one of the persistent reasons for the failure of many small businesses. Small and home-based business owners simply do not have the resources and capital needed to keep their businesses alive and grow. So what can a small business owner do? According to the latest book in the [...]

I am currently reading this very interesting book “Everybody Wins: The Story and Lessons Behind RE/MAX” by Phil Harkins and Keith Holligan. The book is a very absorbing read, as it recounts how RE/MAX was started with all the ups and downs that the company and everybody involved in it experienced — from threats of [...]

RSS Feeds are all the rage nowadays. The number of users and subscribers of RSS feeds are said to be growing exponentially. Businesses and individuals are scrambling to get into the game. The question now on everyone’s mind is – “How do we now cash in on this new form of content?”EContent Magazine in their [...]

PowerHomeBiz.com receives a lot of questions from our readers through our Consult Your Guides section. Below is a recent question we’ve received on organizing the legal structure of a business: I own a small C corporation and am in the process of selling a plot of land. However since I am a C corporation I [...]

Are you ever frustrated or hesitant when you talk to prospective customers because you can’t readily explain why they should come to you rather than go to your competitors? Sure, you might have your 30-second elevator speech, but then they ask you that dreaded question, So what makes you different? Then, all those self-doubts creep [...]

Why Incorporate?A well-incorporated and well-run company can limit the personal liability of its shareholders. Corporate assets may be at risk, but personal assets will generally be treated as separate. However, keep in mind that the Court does not automatically remove liability for criminal and negligent acts on the part of the company’s officers, directors and [...]

Coming up with winning business concepts need not be a brain-wracking exercise. There is one simple formula: combine a need with something you love. While you’re at it, you can even add your pet to the business equation. Every day life is full of things and details that could be improved. You and your pet [...]

Edward W. Scripps built a media empire that includes daily newspapers in 20 markets stretching from Washington to Florida, Scripps Howard News Service, United Media, and the worldwide licensing and syndication home of PEANUTS and DILBERT. He started the business in 1878, borrowing $10,000 to launch a newspaper in Cleveland called “The Penny Press.” It [...]

A highly effective marketing tool that will dynamically promote your business is direct mail advertising. The success of your direct mail advertising will be highly dependent upon the perceived quality of your business, the design, the message you re conveying, and the special offer. The combination of these factors determines if your direct mail piece [...]

With so much competition nowadays, a small business needs to create buzz and excitement to survive. That’s exactly what Vicky Prazdnik and Lori Mozzone did in their startup fashion business Curliegirl (http://www.curliegirl.com/). The duo designs and creates crocheted and knitted hats, bags and scarves, but it was their sexy crocheted cotton thong underwear products that [...]