Does starting a business with a small amount of money sound too good to be true? No! There are many home based entrepreneurs who have successfully started their own businesses with little money. We’ve interviewed entrepreneurs who bootstrapped their businesses for as low as $500, yet they are now raking in money from their businesses. [...]

Congratulations! You decided to leave the corporate rat race to start your own business. After a careful analysis of your skills and know-how, you are convinced that you want to be your own boss and have what it takes to succeed. But do you know where and what to start? The first thing to remember [...]

If you are thinking of running a direct mail campaign to promote your business and increase your sales, one study that you may want to look into is Vertis’ Customer Focus® 2005: Retail Direct Marketing study. The study offers a number of findings that can help you understand what type of direct mail campaigns can [...]

Andrew Fischer of Omaha, Nebraska made waves (and plenty of publicity) by offering his forehead as an advertising space for 30 days on ebay. His auction, wherein he offered a non-permanent logo or brand name be tattooed on his head for 30 days, attracted 113 bids to close at $30,100! And of course, with the [...]

Regardless of what type of business you are in, you need to get the word out there that your business exists. As such, you need to develop promotional and marketing strategies for your business. The possibilities for promotions can be as varied as your imagination. However, home-based entrepreneurs with shoestring budgets need to identify the [...]

Starting a business is easy. Deciding on what business to engage in is the difficult part. There are literally hundreds of ideas you might think of that could bring in extra income. How do you know which of these business ideas will bring you success? Most home business entrepreneurs start-up with very little money and [...]

If you are looking for a little cash to jump-start or expand your business – and rich Auntie Lorie has already closed her doors on you – then you might want to look into a microloan program. The Small Business Administration (SBA) introduced its Microloan Program in 1992 to provide for startup or growing small [...]

If you’re a member of the pajama set, dutifully plugging away at your job while wearing your raggedy bunny slippers, you’re not alone. The number of home-based businesses is growing, partly due to advances in technology, and partly due to a slow-down in the economy. (If no one will hire you, you hire yourself.) The [...]