The best blogs and feeds are those that contain unique, fresh, compelling, content. So where do these prolific posters get their content ideas? I talked to a handful of bloggers to determine where their inspiration originated for their content. Not surprisingly, ideas for blog posts or RSS feed items originate or are influenced by other web content. The following are venues … [Read more...] about How to Get Content Ideas for Your Website and Blog
How Podcasting Can Benefit Your Small Business
Podcasting is well on its way to becoming a mainstream communication medium. Podcasting, simply put, is audio files that are delivered via RSS. Many people believe that podcasting is solely for the distribution of music files, but really, nothing could be further from the truth. This emerging method of audio file distribution has opened an array of marketing and communication … [Read more...] about How Podcasting Can Benefit Your Small Business
What Makes a Good Podcast?
There are many, many things that separate a "good" podcast from all the rest. If you want to make your podcast better and attract more listeners, learn the factors that make a good podcast: Good Topic It's not easy to pull off a Seinfeld-inspired "show about nothing" in podcasting. If you want to create and build an audience, you must find a topic that you are passionate … [Read more...] about What Makes a Good Podcast?
Alternative Online Marketing Strategies
Marketing online has become fiercely competitive. Marketers are attempting to unravel and decipher online marketing to succeed. Some argue that there should not be a distinction between traditional (off-line) marketing and online marketing. Others feel that concepts applied to mail order work well on the web, while still others argue that online marketing is a breed of its own … [Read more...] about Alternative Online Marketing Strategies
10 Simple Ways to Improve Website Usability
Website usability is more than just a good navigational structure. A large number of people have visual or hearing disabilities, so you should design your website in ways that allow those with either minor or significant impairments to view and navigate your web content. The following tips will help expand your website's usability so that all users, regardless of their … [Read more...] about 10 Simple Ways to Improve Website Usability