The Ascher Group was founded in 1981, as retained executive
search firm specializing in finance and accounting. The original
service was the identification and placement of executives in
middle and senior management level corporate positions. By the
mid-180s, Susan Ascher, had added a temporary office support
division to accommodate the growing need of The Ascher Group's
clients.
The year 1990 brought major changes that set The Ascher Group
on the path to re-engineer its business. These were the bleak
days of the recession when every phone call brought news of
continual downsizing. For a staffing firm who relied on its
Fortune clients to fill middle to senior level positions, this
time is devastating. Susan Ascher, a gourmet cook, seriously
considered starting her own catering business. Yet, a nagging
thought kept tearing at her. These downsized professionals were
far too resourceful to remain unemployed forever. Sooner or
later, they would find work, and Susan Ascher wanted to be there
when they did.
She knew that if her company were going to survive she would
need to re-focus her business, her employees, her clients and
her candidates. She looked at her executive search division and
at her temporary division - why couldn't they combine to produce
"The Temporary Executive." Instinctively, Susan Ascher
knew these companies had a severe case of corporate anorexia,
and had downsized beyond the bone of their corporate
infrastructure. She knew that eventually these companies would
need to hire professional talent.. Thus the prototype for
placing interim professionals was born. The idea was
revolutionary, and a difficult sell to both candidates and
client companies.
This
was the birth of interim executive staffing, long before the
larger employment firms thought of ever placing temporary
professionals. To promote this exciting staffing option, Susan
Ascher, along with her key management team, developed a unique
consultative sales strategy. The success of this plan hinged on
Susan Ascher's ability to partner with established clients as
well as build new relationships with prospective clients and
candidates. The goal was to educate them about this new sea
change in the employment marketplace: no more careers for life
on the corporation's side and no company loyalty on the employee
side. To bridge this enormous gap, The Ascher Group held
informational meetings with hiring managers, created a new
corporate image and began assisting companies to justify and
actually implement the concept of interim executive staffing.
The timing was right - there was more guarantee of permanent
employment.
It seems that Susan Ascher had painstakingly pioneered the
perfect solution: placing downsized professional back into
corporate positions but on a temporary or project basis. Over
the last decade this concept has gone from the dream of a
Roseland, NJ based staffing firm into a widely accepted career
option.
At The Ascher Group, interim executive placement was
responsible for a skyrocket in company revenues. In 1997, this
company was placed on the Inc 500 - the annual list of the
nation's fastest growing private companies. In June of 1999,
Susan Ascher was named a Finalist in Ernst & Young
Entrepreneur of the Year contest.
Today, for the first time in almost seven years, the
competition is close behind. Part of the risk of pioneering a
new product or service is the understanding that eventually it
will be copied. Yet, the particular way The Ascher Group does
business, under Susan Ascher's aegis, is unmatched, and the
performance of the company speaks for itself in client
longevity, customer satisfaction and, ultimately, in revenues.
Whether or not The Ascher Group was going through a rocky
time or a successful one, Susan Ascher was and still remains
dedicated to giving back to the community. A generous supporter
of various charities and organizations, her contributions is
best highlighted by her role as Board Member for the
Metropolitan YMCA of the Oranges. Here she is Co-Chair of the
YMCA's Annual Golf Tournament, which directly aids needy
children. It is with this committee that Susan Ascher has made
the largest investment of her time, her company resources and
her money.
Dan McCain, President & CEO of the Metropolitan YMCA of
the Oranges, the largest YMCA in the state of New Jersey, speaks
candidly: "Susan Ascher was elected to the Board of
Directors of the Metro YMCAs of the Oranges in 1994. She was
instrumental in formulating the kids Care Club Golf Tournament
which has contributed approximately $150,000 over the past five
years to families and individuals who otherwise would not be
able to participate in YMCA programs. The Metro Y gave in excess
of $360,000 in financial assistance in 1998 and the '98 Golf
Tournament raised more than 10% of the total need. Susan Ascher
has been a driving force to The Kids Care Club and an asset to
the Board of Directors. The monies she helped raise go directly
to provide preschool, after school and cap experiences for
children in need of financial assistance. We never would have
been so successful without her."
Susan Ascher's involvement with The Metro Y began in a
roundabout way. In the 1980's, she was a Chair on the personnel
committee of the Greater Newark Chamber of Commerce. It was
there she met Paul Gomperz who also volunteered his time. In
addition, he was very involved with The Metro YMCA. Years
passed, both left The Chamber and lost touch. Paul continued to
rise in The YMCA hierarchy and today is on The Board of
Directors. In the early 1990s, he was looking for someone to
lead a new endeavor: a golf tournament fundraiser to benefit
needy children. Immediately, he thought of Susan Ascher, and as
she states, "She was a creative and outspoken Chair for the
Chamber. I enjoyed working with her. She showed great
leadership, and would be a great candidate for the YMCA."
This struck a deep chord within Susan Ascher, who had always
been involved with charitable organizations. She jumped in with
both feet, drawing on clients, employees, professional
acquaintances and friends to pitch in to either play in the
tournament or make a donation of their time and/or money. She
persistently recruited businesses in the area to provide
services or products or raffles for giveaways.
In 1997, she paid for a publicist from her staff to bring
awareness to this event. This year, WABC, Eyewitness News, and
Channel 12 covered The Golf Tournament. It has been an exciting
year for The Y, and this past tournament raised approximately
$50,000 - a 33% increase over 1998.
Susan stands behind her convictions: she believes in
integrity in the workplace and dedication to the community. Like
her father, she will do whatever is necessary to get the job
done, and is not afraid to change direction and then refocus.
Her imagination is seen in whatever she has a hand in, and she
is fearless when it comes to reinventing both herself and her
company. She is both a visionary and a teacher, and those
fortunate enough to learn from her performance, either in the
corporate arena or in the community, are left enriched.