Excerpt from the book:

Trusted leadership shows itself as the sum total of many interpersonal interactions, all of them extraordinarily fragile. Even in the best work environments, trust is potentially under attack all the time. Every time one manager says something about another without his or her knowledge; every time two staffers meet at the coffee machine; every e-mail sent, every announcement made, every time a high-profile executive walks down a hall or engages in casual conversation. Trust needs vigilant protectors.

Every day, every organizational juncture provides opportunities for building trusted leadership. Every instance in which trust might come under attack is also an instance in which trust might be created or strengthened. Every meeting with your employees give them a chance to see you and other leaders in action, hopefully not posturing or wearing false smiles.

The speed at which trust is destroyed is always faster than the speed at which it is built, but the process of building trust does accumulate deposits in your company's "trust bank." A major violation of trust can quickly spread and poison an entire organization if it's not managed properly, however, no matter how strong that organization's "trust account' had been up to that point. A leadership group that works to build trust inside achieves a rhythm that helps it move smoothly through the kinds of business situations that cause other leadership groups to sputter and stall.

Your "account balance" provides a buffer of sorts. Where there is a history of trust, people are more inclined to give the company the benefit of the doubt in tough or questionable situations.

An individual's ability to build and maintain trust with clients correlates with his or her ability to build and maintain trust inside. Relationships with clients are all about expectations, promises and delivery. So are relationships inside an organization. You can only set realistic expectations and make good on promises from the inside out if you're sure that the organization behind you can deliver. Your professionalism and certainty requires trust.

Becoming a trusted leader requires both message and medium. In other words, inspiring language, by itself, won't do the trick. Trust is intangible, but the acts of building, maintaining, and repairing trust require concrete processes. For example, you could easily proclaim, "From now on, the head of marketing will work to build trust with the head of finance!" Heads may nod, people may say "Aye, aye!" But the words by themselves are meaningless. If your head of marketing thinks about his need to build trust, however, and picks up the phone to call the head of finance to discuss a touchy resource allocation issue in advance instead of resetting it as a fait accompli a week later, then that's progress.