Shelves full of business books have told women that the only way to win at work
is to be like a guy. The truth is that science shows that the brains of men and
women work differently. Here are proven techniques to maximize the intrinsic and
instinctive strengths of women for the workplace.
Despite steady advancement, part of the reason for women's continuing
struggle for success is a very personal challenge: They feel uncomfortable doing
anything that feels like self-promotion.
That's why Ronna Lichtenberg, corporate veteran turned highly sought-after
management consultant, built a program for women that works with their unique
advantages. Starting with recent developments in brain sex research and moving
through social stereotypes, Lichtenberg takes a fresh look at how women relate
to work and shows them how to use their gifts to get what they want. The book
includes easy-to-use tools, tips on managing communication styles, and exercises
that have been honed in Lichtenberg's many workshops.
Whether giving women pragmatic advice on what to do about that infuriating
boss, how to know how much money they should be making (and how to get it), or
how to follow up without feeling like a beggar or a stalker, Lichtenberg is
real, and really funny at the same time. Her advice ushers in a new world of
possibilities for women who are ready for a success that feels right.
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