A thought leader is essentially a trusted resource. And, in an
information economy, a trusted resource is extremely valuable. It doesn't
matter what industry you're in - whether you have a Fortune 1000 company or
a bakery in a small town - thought leadership will propel your business in
ways that you could never imagine. For example, here are three benefits of
becoming a "thought leader"…
Why You Want to Become a Thought Leader
1. Prospects will prefer you. The more expensive the products and
services, the more prospects will want to seek out recognized leaders. They
want to know that the provider is well established and can demonstrate
expertise. They want someone who can provide reliable answers and someone
who will continue to solve problems and provide cutting-edge information
long after the purchase.
2. You will be recognized as a central source of information. When
customers, prospects and the media need to know something that involves an
industry, they'll think first of the company or expert they perceive to be
the thought leader. People invite thought leaders to speak at high-profile
functions, present at trade shows, get interviewed and write articles,
opinion pieces and books.
3. Dominate the search engines: Incoming links are one of the key ways to
increase search engine optimization. Thought leaders who take advantage of
online opportunities such as article marketing will develop a following,
increase their company's online visibility and at the same time improve
their SEO.
If you write and submit articles the right way - you can become a thought
leader fast.
So, how can you become a thought leader fast?
Top 7 Tips to Help You Become a Thought Leader Just By Writing and
Submitting Articles Online
1. Write articles on a consistent basis. To be a thought leader -
you need to consistently articulate and convey insightful information that
listeners and readers value. This means, you should be writing articles - if
not on a daily basis - then a weekly basis. These articles should be used
for article submission. They should be on your blog. They should put into an
auto-responder series. And, they should be turned into products.
2. Give away your best tips and advice. Truly insightful
information is a rare commodity. So, if you reveal some of your best secrets
that no one else is sharing, you will automatically become a "thought
leader." Plus, if the information you're sharing is hot, prospects will
think, "Wow! If he's giving away this information for free - I wonder what I
will learn if I get his products or consulting services!" They'll be
drooling to get onto your list, learn more about you and your offerings -
and most importantly - buy from you. So, if you want to be a thought leader
is then you have to be eager to give information away.
3. Be motivated by generosity, not self-interest. People are more
likely to follow altruists - and they instinctively know the difference.
Don't ruin your article marketing efforts by writing an amazing article -
and then try to sell them in the bio box.
Earn your prospect's respect first by telling them how you can help them
- and then invite them to get a free special report or other call-to-action
that reinforces the fact that you are a thought leader. Then focus on
selling them.
4. Be different. If you are writing the same thing as everyone
else, just using different words - how does this make you the expert? It
doesn't! Build a foundation of expertise. Quantify you experience. Record
what you currently know about your industry that others in your industry may
not know. Imagine that you're a mentor writing a long letter to a protégé.
Focus on uncommon expertise and wisdom.
5. Use proven article templates that will help you write articles and
content that prove you are a "thought leader." For example, a case study
article template will help you write an article that shows prospect that you
are the expert - and that have you gotten desired results. An example is my
article, "How to Promote Your Book to the Top of the New York Times Best
Sellers List".
6. Submit your articles to the top websites, ezines and blogs!
Most people focus their article marketing efforts on sites like
EzineArticles.com. Submitting your articles to article directories like
EzineArticles.com is good for building links and improving your search
engine optimization. But it sucks at helping you become a "thought leader!"
Anyone can get published on article directories (including kids) as long as
you follow their editorial guidelines. This doesn't make you stand out at
the expert, does it? Get your articles published on top, credible websites.
For example, my articles can be found on sites like About.com,
SiteProNews.com, MarketingProfs.com and hundreds more.
7. Turn your articles into videos and submit them to the top video
sites like YouTube and Viddler. As a thought leader, you want to get
your message out to as many people as possible in as many formats as
possible.
If you follow my advice, you will become a thought leader and make more
money online.
To get started, check out my free article writing templates at
http://www.TryMyFreeArticleTemplates.com . These templates will help you
consistently write articles fast so you can become a thought leader in your
industry.
Article Marketing Expert Eric Gruber uses the power of articles to
create online opportunities for Internet marketers, small business owners
and entrepreneurs who want to experience the benefits of becoming a thought
leader in their prospects' eyes. Now, you can get 3 of his favorite his
instant article writing templates that will help you write thought leader
type articles in 30 minutes or less. Get it now:
http://www.TryMyFreeArticleTemplates.com