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December 2, 2008 ( PowerHomeBiz ) -
East Meadow, NY --
The economy has taken a downturn. Tough times require tough cuts, but
according to Sterling Regency Promotions
www.sterlingpromotionalgifts.com those cuts should not include
eliminating corporate gifts to important clients. Many top companies already
understand why this is a bad idea and have decided not to make reductions
for the 2008 winter holiday season. Jane Brendel from Phoenix Insurance of
Uniondale, New York, explained her company’s gift giving plans for this
year: “We plan on giving out gifts to the same group of people and possibly
adding to the list depending on the acquisition of new clients.”
(news continued below)
Companies like Phoenix Insurance recognize gift giving to important
clients is more critical during tough economic times. When times get tough,
customers start looking to make changes and cuts as well. If those clients
feel unappreciated by a company, they may choose to go elsewhere with their
business. As Ms. Brendel explains further, “Gifts are a great way of letting
clients know that they are not being taken for granted and I think the extra
effort that we make in thanking them is remembered long after the gift is
received.”
Sending gifts to clients does more than letting customers know that they
are appreciated. By sending gifts, the company maintains the appearance of
strength and stability even when the economy makes other businesses seem
weak and vulnerable. Changing a longstanding policy of providing corporate
gifts is particularly unwise because it sends a clear signal that all is not
well within the company. As Ms. Bredenel explains, “We thank our top clients
and some new accounts as well and this has always been our company’s
policy.” Any business should follow the same strategy even when times become
tough.
Sterling Regency Promotions also warns against lowering the quality of
the gifts provided. The quality of the gifts sends an important message to
clients as well. By sending name brand items, such as Godiva Chocolates,
Cross Pens, Maple Ridge Farms gift baskets, Mont Blanc pens and Swiss Army
knives, the company is able to maintain its high reputation with clients
while also showing how much those clients are valued by the corporation. For
this reason, Sterling Regency Promotions continues to stock a wide-range of
high quality corporate gifts ideal for clients, executives, vendors and
other important individuals who impact a business.
Accredited media interested in discussing this press release in more
detail are encouraged to contact Sterling Regency Promotions at:
877-922-2223
About Sterling Regency Promotions
Sterling Regency Promotions provides customizable products ideal for
corporate gift giving. Based on Long Island, New York, the company strives
to provide top service, affordable prices, and a wide range of high end
products for their corporate clients. By providing the highest level of
customer satisfaction possible, Sterling Regency Promotions helps their
clients make professional gift giving easy.
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