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December 4, 2008 ( PowerHomeBiz ) -
South Africa --
South African Tourism wants people to show them, and the world, just how much fun a South Africa can be.
South African Tourism invites YouTube users to upload their impressions of South Africa in order to create
a video about the country in a new, campaign designed both to get the world talking about South Africa and
to promote the many, many exciting and invigorating travel experiences the country offers.
(news continued below)
Entrants are dared to be as creative and crazy as possible in recording
an ad that reflects the spirit of South Africa where just about anything
(within the confines of the South African law, of course) goes. The creator
of the most viewed and highest rated video will win a dream trip for two to
South Africa.
This is the first of numerous online campaigns that South African Tourism
is planning. Each campaign is designed to help the destination interact with
travellers and prove to people that South Africa offers almost endless
variety and depth of awesome travel experiences.
To take part in the campaign, visit: http://www.youtube.com//southafricantourism
and follow the trouble-free instructions to enter and upload their footage,
pick up some tips to create a video and enter the competition.
“We want people to show a sense of adventure, to be bold and to be brave.
We want them to push their imagination to the limit to create that winning
video,” says William Price, e-business global head at South African Tourism.
Price: “This campaign is about engaging with YouTube users and
challenging them to be gutsy and have fun when interacting with South
Africa. We want them to see that South Africa has so much to offer as an
adventure destination of choice where they can live on the wild side and
share these experiences with their friends. We are appealing to users’
intrepid natures where they want to push their body and minds to the limit
to create videos that reflect their interpretation of the destination.”
The competition runs from 15 November 2008 – 15 February 2009. Visit the
South African Tourism YouTube channel for further information:
www.southafrica.net/channel
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About South African Tourism
South African Tourism is the national tourism agency responsible for the
marketing of South Africa as a preferred tourist destination. It is headed
up by Chief Executive Officer, Mr Moeketsi Mosola and Chief Operating
Officer, Ms Didi Moyle.
For further information please contact:
Monde Mateza at SA Tourism
Tel: +27 11 895 3043
Email: monde@southafrica.net
Website: www.southafrica.net
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