Second, vendors can also build their very own company profile – their “My Space™” in the legal industry. We give them the keys to drive so they can post a press release or white paper, start a blog, and browse the database. We also encourage firms to direct their customers to LegalTechBase.com so they can provide reviews of their technology and/or services. These reviews will be available to potential customers in search of litigation-related technology and/or services. The community created by LTB will improve search engine optimization for all who participate. Thus, even if a search is performed using a search engine like Google, the company will be listed much higher in the “hit list” due to its presence on LTB.

"LTB really is much more than an online directory. In fact, it's a one-stop Web 2.0 destination for litigation support professionals, law firms, and the companies that provide litigation technology products and services" said RD Whitney, founder of LTB and CEO of Caroo Media U.S. "Now, in an online business community devoted to their industry, litigation support professionals and companies providing services and software can send out press releases, blog about their technology, create and enhance their own directory listings, upload white papers and other files, and connect with their peers. Plus, the entire environment is designed with SEO in mind. The possibility of participants generating optimal visibility for themselves in the search engines is very real. What's more, LTB boasts the most comprehensive searchable online directory of litigation support and trial technologies and services."

"Because we proactively research companies for our directory and encourage them to update their profiles, many of this industry's hundreds of companies offering relevant technologies and service are already in the LTB Directory," said Julie Laboe, Editor-in-Chief of LTB. She continued, "litigation support professionals can search for a specific technology or service, in a specific location, and find out how others have rated the service and quality of those companies."

In addition to many free activities, LTB offers yet more capabilities with the LTB PR Boost Campaign. By harnessing the power of public relations for Web 2.0, the LTB PR Boost Campaign can dramatically improve a company's search engine presence through PRSEO (Public Relations Search Engine Optimization). LTB utilizes “Spotlights” to promote certain companies on the LTB website. Our editor-in-chief will work with law firms and companies to draft a marketing statement that best describes their business and to draft an article that puts their business in the best possible light – the “spotlight.” They will be featured on the front page of LegalTechBase.com for two weeks. We also take care of the PRSEO.

"Two weeks after its LTB Spotlight becomes live," said Whitney, "the participating firm receives a report confirming that their news was picked up by search engines' news aggregators. With the push for free content and interactivity online, PRSEO is the new vehicle for promoting products and services. The LTB PR Boost Campaign embraces this fundamental shift in how firms create awareness around their brands in the online environment. LTB itself marshals the totality of Web 2.0 to provide the litigation support community with benefits not seen before in the industry."

www.legaltechbase.com