Some might say Microsoft's new Vista operating system and it's dependance on all new hardware has played a roll in all of this. What about those great Mac vs PC ads, they're not only funny but can also be painfully true. Not a day goes by without hearing something abut an iPod or an iPhone and let's not forget about the PC Viruses, Spyware, Windows crashing, maintenance and bi-yearly re-installations.

Now Apple isn't just sitting back taking advantage of Windows shortcomings. New Macs can do so much these days! Macs even run Windows if need be, (the MacBook Pro was quoted by 'PCWorld.com" as being the fastest Vista Laptop of 2007). Macs speak PC, they read PC media and communicate well on PC networks, Macs have their own killer programs like iLife, iWork Final Cut and Logic Pro that all just work because Apple is in control of the entire project top to bottom - Hardware, Operating System and Applications, no blaming it on the other guy cause they are the other guy. Apple users are the most customer loyal in the industry sometimes referred to as cult-like! Apple has long been know for its user friendliness, this remains true to date.

It seems like there are an overwhelming amount of reasons for Switching to Mac, so why doesn't everyone have one? The fact remains Apple is still a niche market and that's not a bad thing. Apple's minority status has helped to keep them focused, motivated and out of the cross-hairs from viruses and hackers. Apple prides itself on producing a no-compromise product, many of Apple's trademark programs require a level of performance entry level PC's just can't match. Performance and features do come at a cost and for that reason Apple just doesn't make a product specific for the business market who is looking to buy a bunch of no-frills entry level PC's for office related work only.

The latest Web-browser stats indicates Apple market-share at around 8%, an increase of almost double from a little over a year ago. I strongly believe Apple has a long way to go before they top out. It comes down to who really benefits from using a Mac and that figure at-least in my mind would include the majority of home based users as well as many business computer users.